Advertising: Why Microsoft Is Using Epsilon Data for Ads – PPC.Land
Microsoft Advertising is allowing advertisers to use Epsilon’s consumer data to target ads inside its ad platform: Bing search, MSN etc.
● Kenapa Harus Peduli?
○ More Targeted – Epsilon’s consumer data allows advertisers to show ads based on a user’s real purchase behavior, rather than just guessing from browsing activity. This helps avoid wasting ads on people who are only casually browsing or not likely to buy.
○ Giving Publicis the Huge Advantage – Because Epsilon is owned by Publicis Groupe and ad activation goes through Publicis Media Exchange, Publicis agencies get early or exclusive access to these powerful targeting tools. This gives them a competitive edge over other agencies.
○ Moving Forward – Customers will likely start seeing ads that are more personal and relevant to their interests. However, this raises concerns about control and privacy, since only certain agencies currently have access to this data.
International: Is Indonesia Ready to Compete in the Global Longan Market? – CNBC
Indonesia is now the fifth-largest producer of longan in the world, producing around 60,000 tons annually. Meaning that Indonesia already has a foothold in global production and can compete with other countries on a regional scale.
● Kenapa Harus Peduli?
○ China Still Dominates the Global Longan Market – With its ideal subtropical climate, advanced logistics, and organized export systems, China maintains consistent fruit quality and high export volumes, giving it a strong competitive advantage.
○ Why Indonesia is Behind – Indonesia, by contrast, relies mostly on traditional farming methods. Limited use of modern storage, transport technology, and post-harvest management means that most longan is consumed domestically, and supply chains are less organized, making it difficult to compete internationally.
○ Moving forward – The gap in production largely comes down to management, technology adoption, and infrastructure improvements. As longan becomes increasingly popular globally and is valued as a premium, exotic tropical fruit, Indonesia has potential to expand its production and grow its presence on the global stage.
Beauty: How L’Oréal Is Using AI in Its Advertising Production – AINEWS
L’Oréal is implementing AI across its production in multiple markets to keep content flowing on social media platforms, drive cost efficiency, and scale faster.
- Kenapa Harus Peduli?
○ From the Platform’s Point of View – Platforms reward consistency and volume. When brands post frequently, they stay on the algorithm’s radar, increasing reach and visibility. This shifts the game toward quantity over creativity, where feeding the algorithm becomes as important as the idea itself.
○ From the Brand’s Point of View – AI increases efficiency and lowers production costs. It fundamentally changes the dynamics of marketing production. Even though L’Oréal still relies on human oversight and internal teams, the role of humans shifts from creators to curators and controllers.
○ Moving forward – Brands are no longer just competing with each other, but also with the platforms themselves. As content volume increases, the experience starts to feel more hard selling from the user’s point of view, raising questions about attention, fatigue, and trust.
Kata Untuk Hari Ini:
Inferred Online Behavior
- Meaning that the ads being shown are based on guesses about what the user might like, from a user’s past online activity.
Quotes of The day:
Creating with intention always outlives creating for attention
- Menciptakan karya dengan tujuan akan lebih bertahan lama dibandingkan karya yang dibuat untuk mencari perhatian
