Culture: How Art Jakarta Papers Taps Into a Wider Audience – Dewi Magazine
Taking place on 5 – 8 February at Pondok Indah Mall, Art Jakarta Papers, organized by MRA Media, is an event that invites artists to explore paper as a space for artistic exploration.
● Kenapa Harus Peduli?
○ An Inaugural Event – 2026 marks the debut of Art Jakarta Papers, with BCA and Sucor Asset Management as the lead partners.
○ Accessible Location – Held in a shopping mall, the event reaches both art communities and the general public who are curious and may be encountering art for the first time.
○ Moving Ahead – As art communities continue to grow, MRA Media recognizes the cultural momentum and the FOMO around being part of it, positioning the event as a space where brands can tap into cultural momentum while supporting the arts and staying relevant.
Fashion: AI Agents Can Soon Be Your Shopping Bestie – Vogue
Shopify and Google recently introduced the Universal Commerce Protocol, enabling AI agents to help users find products, apply discounts, and complete checkout without leaving the chat interface.
● Kenapa Harus Peduli?
○ Brands Compete With Recommendations – With AI Agents, users can ask what they need, and AI select which products to show. Meaning that the traditional advertising used to show banners and impression, now, with AI agents brands influence through reviews on digital
○ Elevating the Customer Journey – AI-led commerce streamlines the customer journey by reducing endless browsing and ad overload. Decision-making becomes faster, with fewer but more meaningful brand touchpoints built on relevance.
○ Moving Forward – Reviews and social proof become critical inputs for AI recommendations, making word of mouth more powerful than ever.
Advertising: “I’m Not Remarkable” Controversial Ad From Apple – Youtube
On December 3rd, marking the International Day of Persons with Disabilities, Apple released I’m Not Remarkable, a musical ad featuring disabled college students using Apple’s accessibility features in their everyday lives.
- Kenapa Harus Peduli?
- Controversial Title – it challenges the idea of disability as a person who is inspirational or exceptional. Apple positions disability as ordinary, emphasizing the right to be average.
○ A Change in Narratives – Conversations around disability and access are increasingly led by younger voices online. Apple taps into this moment by allowing these stories to exist as part of daily life.
○ Moving Forward – No matter how inclusive or considered a campaign is, it will never satisfy everyone. Opinions will always follow. What matters is choosing meaning over approval.
Kata Untuk Hari Ini:
Sensationalism
- It’s a journalism term that refers to the use of dramatic language to exaggerate situations aimed to evoke emotions.
- E.g The Apple Ad, “I’m Not Remarkable”
Quotes of The day:
“Thunder roars but does not strike. Lightning strikes but does not roar. Choose to be lightning” ● It encourages taking impactful action rather than making noise.
○ Geledek bergemuruh tetapi tidak menyerang. Kilat menyerang tapi tidak bergemuruh. Pilihlah untuk menjadi Kilat
