International: Amsterdam Is Restricting Ads To Cut Down Emissions – Earth.org

A city in the Netherlands has started restricting ads for “polluting” products like fossil fuels and meat (high-emission categories such as fast food) to fight climate change.

● Kenapa harus peduli?

○ Reduce Overall Carbon Footprint – Governments are under pressure to cut emissions, and ads promoting high-emission lifestyles go against that goal.

○ Ads Shape Culture -> Shape behavior – Advertising doesn’t just reflect culture, it reinforces it, turning visibility into behavior over time.

○ Moving Forward – Brands need to rethink their strategy. What’s visible is no longer automatically socially acceptable. Instead of direct promotion, brands will need to lean more into lifestyle, experiences, and cultural relevance to communicate their message.

Advertising: You C 1000 x Chef Devina Hermawan – Youtube

In this 15 second commercial, You C 1000 partners with Chef Devina to showcase her busy schedule and how she shows up every day with You C 1000.

● Kenapa harus peduli?

○ Amplify a Modern Woman – By featuring Chef Devina, a real professional with a real routine, You C 1000 moves beyond traditional model-led ads. It reflects today’s modern woman who is active, driven, and balancing multiple roles, while still staying aligned with the brand.

○ Bringing Authenticity – Showing a busy, working individual makes the product feel more relatable in everyday life. 

○ Moving Forward – This marks a shift from purely visual appeal to meaningful representation. It signals that the brand understands its audience today, where relatability drives authenticity = stronger storytelling.

Culture: Foom Flew Influencers to Coachella – IG Foom_id

Last April, Foom flew influencers to Coachella and activated the Foom Road to Coachella Challenge. Where they also shared highlight moments from Justin Bieber’s performance and their experience at Coachella. 

• Kenapa harus peduli?

○ Nicotine Product – It’s a product that contains nicotine, meaning they advertise through the experience that these influencers brought, rather than direct promotion.

○ Amplified Instagram Presence – They use their main Instagram (@foom_id) and influencers to amplify the experience, driving massive organic reach from their audiences at Coachella, rather than investing in a physical booth, which would be more expensive.

○ Moving Forward – This shows how brands can use experiences tied to cultural moments like Coachella to communicate without saying much. By letting influencers show what’s happening, the audience understands the brand through what they see (Creating the FOMO Effect)

Kata Untuk Hari Ini, 

Unhinged

• Mentally unstable 

E.G She called me 25 voice calls in an hour.. Totally unhinged 

Quotes of The day:

“The world breaks everyone, and afterward, many are strong at the broken places.” – Earnest Hemingway.

Dunia ini akan menghancurkan setiap orang dan setelah itu, banyak dari mereka yang kuat di tempat tempat yang hancur.