Jakarta, July 24, 2025 — As part of its regional and global expansion strategy, Liberty Communications, a leading integrated marketing communications agency under the Asia Media Prisma (AMP) Group, has officially signed a Memorandum of Understanding (MoU) with Duo Zhao Neng Communication Institution, a Shanghai-based agency in China. This collaboration marks a significant step forward for Liberty in expanding its service reach and reinforcing its position within Asia’s dynamic marketing communications industry.
The partnership, which began in May 2025, now enters a new phase of synergy between two agencies that share a common vision. They aim to deliver marketing communications that are effective, innovative, and aligned with the latest technology and evolving consumer behavior. Through this collaboration, both agencies are committed to supporting clients in building strong brand awareness and driving sales across Asian and global markets.
“Our partnership with Duo Zhao Neng enhances our ability to respond to market demands and accelerate business growth in today’s fast-evolving global landscape,” said Lenda Lucia, Managing Director of Liberty Communications.
A Strategic Move Towards Market Leadership in Asia
This partnership is more than just market expansion. It represents a long-term strategy to enhance Liberty’s competitiveness in the industry. With over a decade of experience, Liberty promotes a transformative mindset, an approach that fosters innovation and adaptability in crafting impactful marketing strategies tailored to diverse audiences.
Duo Zhao Neng brings strong expertise in navigating China’s dynamic communication landscape. The combination of local insights and global perspectives from both agencies is expected to broaden service capabilities and drive mutual growth.
“This collaboration allows us to better understand cross-market consumer behavior and strengthen our footprint in Southeast Asia, especially as trade relations between China and Indonesia continue to grow,” said Gordon Gao, General Manager of Duo Zhao Neng Communication.
Beyond business advantages, this partnership also contributes to strengthening Indonesia–China bilateral economic ties, particularly in the creative and communications sectors. With increasing investments and trade between the two nations, this collaboration serves as a bridge for cultural understanding and helps enhance the image of local products in each market.
Both agencies agree that technology and professional human resources are key pillars of the collaboration’s success. Technology plays a vital role in analyzing consumer behavior, crafting relevant strategies, and ensuring efficient execution of communication campaigns.
“We are committed to leveraging our strengths, expanding our business networks, and building a stronger reputation across Asia. This partnership will be a solid foundation for our future growth,” Lenda concluded.
Screenshot from Marketing.co.id & SWA.co.id
Footage from Kompas TV & Metro TV
Link :
Marketing.co.id : https://marketing.co.id/liberty-communications-perkokoh-kehadiran-di-asia-lewat-kemitraan-strategis-dengan-duo-zhao-neng-tiongkok/
