Advertising: How Sensory Branding Influence Today’s Brand – Fast Company
Squishy. Glossy. Fluffy. As short form video dominates social media, brands are no longer
designing just for the eye. They’re designing for the imagination of touch.
● Kenapa harus peduli?
○ Attention stopper – Whether it’s a jelly texture being squeezed or a glossy lip
balm catching the light, these visuals grab attention instantly. Not only do they
perform well on social media, they also create an immediate emotional response
that makes people stop scrolling.
○ The AI effect – Brands can now quickly visualize and test products before
investing in production. By sharing AI generated versions of sensory products
online, they can see audience interest, and identify which concepts resonate
most before bringing them to market.
○ Moving Forward – As video platforms and AI continue to evolve, sensory
branding could become a key tool for brands looking to break through the noise.
Advertising: AI Reels as the New Instagram Ads
beginning or a hyper realistic scene that makes you stop scrolling, only to reveal a brand or
mobile game at the end.
● Kenapa harus peduli?
○ Cheap Productions – AI has dramatically lowered the cost of content creation.
Brands can now take inspiration from viral Reels, recreate similar concepts using
AI tools, and produce content at a fraction of the time.
○ Whether we like it or not, it’s happening. Soon, it may be difficult to tell
whether a person, scene, or even a piece of information is real, edited, or entirely
AI generated.
○ Moving Forward – It’s everywhere.. We can’t escape AI generated ads, but we
can become more critical of what we consume.
Social Media: Trial Reels Is The New Era of Content Testing – Marketeers
With Instagram’s new Trial Reels feature, creators and brands can now test content on non
followers before deciding whether it’s worth pushing to a wider audience.
● Kenapa harus peduli?
○ It’s Free – Brands and creators can test multiple versions of the same idea
without risking engagement from their existing audience. Different hooks and
formats can be tested to see which one drives more engagement.
○ Endless experiment – The algorithm is increasingly becoming the creative
director. Trial Reels allow brands to test audience reactions before fully
committing to a campaign. If a Reel performs well, it can then be published to
their followers as the actual content, turning experimentation into a continuous
part of the creative process.
○ Moving forward – As AI and Trial Reels continue to lower the cost of
experimentation, advertising may become less about producing the perfect
campaign and more about constantly testing what captures attention.
■ When everything is optimized for attention, where do we draw the line
between effective advertising and viral content?
Kata Untuk Hari Ini,
Cap or No Cap
● Lie or no lie
E.G I saw him do blackflipped.. No cap
Quotes of The day:
“We are all just walking each other home.” – Ram Dass
None of us really has everything figured out. We’re all moving through life together, helping each
other along the way.
● Tidak ada yang benar benar berjalan sendirian. Kita saling menemani sampai
menemukan jalan pulang kita masing masing.
