Advertising: Milk Brand Is Tapping Into the Omega Trend – Youtube @frisianflagindonesiaID Recently, Frisian Flag launched an ad promoting its new product line, Nutribrain Omega 3 & 6 Milk, with the tagline “Temani Langkah Cerdasnya.”
● Kenapa Harus Peduli?
○ Tapping Into the Trend – Omega, through added fish oil, is widely believed to support children’s brain development
○ More Convenient and Affordable – Back then, omega supplements like Scott’s Emulsion were taken separately, and kids had to deal with the unfortunate taste.
○ Moving Forward – The popularity of omega continues to dominate the children’s market as parents increasingly look for products that support brain development
Advertising: Posh Roll On Deodorant Is Tapping Into K Pop Fans – @ Iklantvindonesia Posh Roll On launched a new product line featuring a Korean fan screaming at her idol while raising her arms, with the tagline “Make Your Move Now.”
● Kenapa Harus Peduli?
○ Tapping Into the Trend – With the BTS concert happening in December, the ad feels like it’s targeting K Pop fans who want to feel confident at the concert, hoping to get noticed by their idols.
○ Consumer Desire – One of the product’s key benefits is whitening underarms in four days with its active ingredients. It speaks directly to what many consumers are looking for, which is brighter underarms and the confidence to raise their hands without worrying.
○ Moving Forward – By targeting a specific audience, the campaign shows that brands don’t always have to speak to everyone. Connecting with a niche community through their interests can make an ad feel more relevant and memorable.
Advertising – Google Is Bringing Influencers to Promote Its AI Mode Feature – Youtube @GoogleIndonesia Google launched an ad episode titled “OTW FAMOUS,” featuring social media influencers to promote its AI Mode feature and essay navigation, with the tagline “Bikin Semua Jadi Simpel.”
● Kenapa Harus Peduli?
○ Tapping Into the Trend – With the growing popularity of digital creators and influencers, Google is using familiar faces to make its AI feature feel more relatable and approachable.
○ Competition – As AI platforms like OpenAI, Anthropic’s Claude, and other AI tools continue to grow, Google is reminding consumers that it also offers an AI assistant for asking questions, similar to how people use ChatGPT.
○ Moving Forward – Google is localizing its campaign to promote AI Mode while staying true to its DNA as a search engine. It shows that even global tech companies need to adapt their marketing to local audiences and communicate their products in a way that feels familiar and relevant.
Stan
● A combination word of “stalker” and a “fan”. You are obsessed, but not in a creepy way. E.G She listens to my music, I think she is a stan.
Quotes of The day: “Never regret a day in your life. Good days give you happiness and bad days give you experience”
● Jangan pernah menyesali satu hari di hidupmu. Hari yang baik memberikanmu kebahagiaan dan hari yang buruk memberikan pengalaman.
