International: Energy Lockdown, Is It A Thing?! – BBC

As tensions in the Gulf continue to disrupt fuel supplies, many countries have begun implementing measures for their citizens. For example, Thailand is promoting remote work, non-essential travel is being restricted, American airlines has cut 5% of flights, and international travel agencies are advising limits on non-essential travel. 

• Kenapa harus peduli?
  • Overreacted or Reality? The Middle East overall supplies roughly 20-30 % of the world’s oil, meaning that we are not overreacting, it’s just we are projecting the expected consequences of what’s going to happen. 

○ According to Suara.com, Indonesia doesn’t have an official emergency fuel reserve. Arcandra Tahar, an Indonesian politician and energy expert, highlighted that the country currently has just over 21 days of fuel stock.

○ Moving Ahead – Indonesians may soon see prices rise in transportation and food, but that doesn’t mean we should rely on rumors or unverified news. Social media magnifies the news worse than it really is. Prices may rise, but staying informed and understanding which information is biased or factual helps us stay in control.

International: UK Is Banning Sugary Food Like Cigarettes – Gov.Uk

Nutrient Profiling Model (NPM) is a scoring system used by the UK government to regulate brands, specifically how they advertise food (healthy vs unhealthy). What used to be a guideline now becomes an enforcement, as the UK tries to address obesity.

• Kenapa harus peduli?
  • Ban on Online Advertising – Any products that are classified as HFSS (high fat, sugar and salt) including chocolate, ice cream and sugary drinks can’t be promoted online and before 9pm.

○ It’s in the UK, not Indonesia. That’s true, the UK is doing more restriction due to the issue that continues to affect children. The food advertising in Indonesia is under general media rules meaning that public health campaigns don’t restrict ads directly.

○ Moving Ahead – The UK is making a change by limiting the exposure and visibility for younger audiences. We are seeing an approach similar to tobacco regulations. However, even with restrictions in place, brands often work around them by rephrasing their products’ messaging and launching new products with “healthier ingredients”. 

■ Banning ads is one thing; changing consumer lifestyle is another. Can policies go beyond restrictions to actually change behavior and habits?

Advertising: The BTS Comeback Tour Is Here – CNN Indonesia 

With BTS embarking on their ‘Arirang World Tour’ from April 9, 2026, through 2027, including concerts in Indonesia in December, many fans have already booked months in advance to secure accommodations.

• Kenapa harus peduli?
  • Local Business Impact – Local businesses are likely to benefit from this event. Demand for hotels, airfare, transportation, and food will likely rise as fans flock to secure their spots, creating a boost for the local economy.

○ Brand Opportunities – Brands can definitely tap into this excitement. For those whose audience includes BTS fans, creating fun campaigns such as contests to win concert tickets can drive engagement and buzz on social media.

○ Moving Ahead – With Indonesia being one of the tour stops, it’s an exciting moment for brands. They can amplify the excitement and connect with consumers by joining the hype in creative and memorable ways.

Kata Untuk Hari Ini:

Maxxing

• Derived from the word Maximize, it’s an internet slang meaning exaggerating a trait or an activity.
  • E.G looksmaxxing means doing an activity to improve appearance

Quotes of The day:

“Storms don’t last forever, but the roots you grow in them do.”

Badai tidak akan berlangsung selamanya, tapi akar (keberanian, kemampuan, wawasan dan disiplin) yang kamu tanam selama menghadapi badai tersebut akan bertahan selamanya.