Courtesy of Fast Company 

Fashion: Our Beloved Yellow Character is Getting The Spotlight – Fast Company

Who would have thought SpongeBob SquarePants would become a fashion trend and pop culture muse? From Supreme and Uniqlo to Stella McCartney and Pharrell Williams, Nickelodeon’s biggest star icon has made his mark on the fashion world.

• Kenapa Harus Peduli?
  • It’s Nothing New – Cartoon on a shirt? Ordinary, thou, not every cartoon show translates into consumer products. Nothing is guaranteed, even The Fairly OddParents, one of Nickelodeon’s biggest hits, never worked in merchandising. Yet SpongeBob did. Perhaps it’s the nostalgia he sparks: adults see a throwback, kids see a favorite, and the design itself is instantly iconic.
  • What it means – At its core, SpongeBob has always been about simple joy and optimism. That consistency makes him relatable across generations and gives brands the confidence to reimagine him in fashion, art, and beyond.
  • Moving Ahead – SpongeBob shows that a cartoon can move past TV screens and live in culture. His versatility lets him adapt to different styles and industries, while still sparking the same happiness he did 25 years ago.

Courtesy of Sci.News

Random: This Animal Is Older Than Dinosaur – CNBC Indonesia

Who hasn’t gotten a random text or email from scams? Scams are getting trickier, especially with AI in the mix. And while Amazon isn’t even available in Indonesia yet, the way scammers target its users abroad gives us lessons we can use here. That way, when scammers come knocking, we’re better prepared.

• Kenapa Harus Peduli?
  • The Playbook Are All The Same – From a fake urgency, a suspicious link, and a request for your personal data. It doesn’t matter if they claim to be Amazon, a local marketplace, or even a government agency. 
  • Be Less Irrational – What’s alarming is that most customers who fall for scams do so because they’re driven by feelings of urgency, fear, or even excitement rather than logic. Especially if it was your first time winning that “money”
  • Moving Ahead – As scams get more sophisticated, the gap between what consumers can do and the tools available to protect them is widening. That gap could spark the next wave of business ideas, services and technologies designed to verify authenticity, detect deepfakes, or flag suspicious behavior in real time. At the same time, governments can play a role in setting standards and enforcing protections, so innovation and policy work hand-in-hand while consumers continue to be educated.

Kata Untuk Hari Ini:

🔎Brand Equity Transfer🧐

• The value of SpongeBob transfers to the brands that collaborate with him

Quotes of The day:

A book titled “The Laws of Human Nature” by Robert Greene

• When everything feels uncertain, focus on what you can control – Only when we are alone or in down moments do we actually experience the chronic boredom that motivates many of our actions and eats away at us. We feel insecure, anxious and stressed but are never quite certain as to why. And finally we feel depressed, all of us want to believe that there is some purpose and meaning to our life, that we are connected to something larger than ourselves.
  • Saat segalanya terasa tidak pasti, fokuslah pada hal-hal yang bisa kamu kendalikan.Hanya ketika kita sendirian atau berada di momen terendah, kita benar-benar merasakan kebosanan kronis yang sering mendorong banyak tindakan kita sekaligus menggerogoti diri kita. Kita merasa tidak aman, cemas, dan tertekan, tapi sering kali tidak benar-benar tahu penyebabnya. Pada akhirnya kita merasa terpuruk, karena jauh di dalam diri, kita semua ingin percaya bahwa hidup kita punya tujuan dan makna, bahwa kita terhubung dengan sesuatu yang lebih besar dari diri kita sendiri.

• Understand: this feeling of being lost and confused is not anyone’s fault. It’s a natural reaction to having been born into times of great change and chaos. The problem here is simple: by our nature we humans crave a sense of direction. Other living organisms rely upon elaborate instincts to guide and determine their behaviors. We have to depend upon our consciousness.
  • Pahamilah: perasaan bingung ini bukan salah siapa pun. Itu adalah reaksi alami karena kita lahir di masa penuh perubahan. Masalahnya sederhana: secara manusia selalu merindukan arah. Makhluk hidup lain mengandalkan naluri yang kompleks untuk menuntun dan menentukan perilakunya. Sementara kita harus bergantung pada kesadaran kita sendiri.