Technology: Bumble Is Removing The Swipe Option – TechCrunch

Bumble, dating app, plans to remove its swipe based feature by the end of 2026 and move toward a more AI driven experience.

● Kenapa harus peduli?

• Integrating AI – Instead of endlessly swiping, AI may start curating matches based on deeper compatibility, behavior, and preferences.
• Removing it could signal a bigger cultural shift from fast judgment and endless options toward more analytical and personalized matchmaking.
• Moving Forward – As AI becomes more involved in curating matches and preferences, it also raises a bigger question: will AI driven compatibility actually lead to genuine human connection?

Advertising: Pop Mie Turns “Lapeer Time” Into a Repackaging Strategy – Youtube @PopMieNoodles

Pop Mie’s new campaign centered around “lapeer time,” highlighting chewier noodles and bigger cuanki toppings through a refreshed packaging and positioning approach.

● Kenapa harus peduli?

• wning Specific moment – The campaign positions Pop Mie as the go to option during “lapeer time,” targeting a specific consumption habits.
• Driven by Consumer feedback? By emphasizing upgrades like chewier noodles and bigger toppings, it shows how Pop Mie is using audience preferences to refresh existing products.
• Moving Forward – Pop Mie is repackaging and refreshing an existing product with a more straightforward positioning tied to consumer behavior.

Advertising: Whiskas “Sayangi Seperti Keluarga, Beri Makan Seperti Kucing” – Whiskas

Whiskas launched a YouTube ad campaign directing viewers straight to Shopee, highlighting the message that homemade food alone is not enough for cats and positioning it as a more nutritional choice.

● Kenapa harus peduli?

• Homemade Cat Food Trend – The campaign appears to respond to the growing trend on social media where pet owners prepare homemade meals for their cats. Whiskas counters this by emphasizing that cats still need nutritional food specifically made for them.
• Directing viewers straight to Shopee, the campaign reflects how e-commerce platforms play a major role in pet food purchases. It also hints at how Whiskas may be targeting a predominantly female audience, considering Shopee’s strong women consumer base and shopping behavior.
• Moving Forward – Instead of only selling pet food, Whiskas is tapping into the emotional psychology of pet owners, positioning feeding habits as a form of love and responsible care for their “anabul.”

Kata Untuk Hari Ini,

🔎Flop🧐

• failure

E.G The movie is such a flopQuotes of The day:

Quotes of The day:
“Kita mungkin tidak bisa mengubah arah angin, tapi kita bisa mengubah arah layar.” – Nadiem Makarim
We can’t always control what happens to us, but we can control our attitude, direction, and next step.