Local: Why You Should Care About Blok M Festival.

JSD X Blok M is bringing together emerging artists to celebrate the Festival District from July 31 to August 2, turning one of Jakarta’s trendiest neighborhoods into a hub for music, fashion, and community.

• Kenapa Harus Peduli?
  • MyBCA is the main sponsor – Through collaborations with platforms like JFW and JSD Blok M, MyBCA positions itself as a digital banking brand that supports and celebrates local creativity, youth culture, and community.

○ By leveraging local media platforms like Dagelan and Jakarta Sneaker Day, the event taps into culturally relevant communities while giving greater visibility to local artists and creators.

○ Moving Forward – Festival districts and curated pop up markets are becoming cultural moments. The race is no longer just to attend, but to be the first to discover, document, and share the experience. 

■ The new kind of FOMO?!

Advertising: How MyBCA Wins Over Young Audiences 

MyBCA continues to support Jakarta’s creative scene through sponsorships of Blok M Festival District and Brightspot Market. While Blok M Festival District celebrates fashion and local creative communities, Brightspot Market brings together fashion, music, and food at Urban Forest, Cipete.

• Kenapa Harus Peduli?
  • Championing curated local brands – Both events are carefully curated, showcasing homegrown brands and reinforcing the growing appeal of local pride among young consumers.

○ MyBCA is building cultural relevance – Rather than appearing in a one off activation, MyBCA consistently shows up across cultural moments that matter to young audiences.

○ Moving Forward – MyBCA is consistently showing up wherever local culture is happening, creating a more cohesive brand narrative while positioning itself as a brand that supports local creativity and youth culture.

Facebook is redesigning its video experience to closely resemble TikTok, introducing a full screen video player within the app. According to Tom Alison, Head of Facebook, the update is designed to create a more immersive viewing experience and will roll out next year.

• Kenapa Harus Peduli?
  • Short-form video continues to dominate – Facebook’s redesign signals that short-form, full-screen video remains the format driving user engagement across social platforms.

○ Same format, different platforms?! As platforms continue borrowing successful features from one another, the competition is no longer about unique formats but about delivering the best user experience and keeping audiences engaged.

○ Moving Forward –  The feature is expected to launch next year. As platform experiences become increasingly similar, content quality and creator authenticity will become stronger differentiators than the platform itself.

      Woke   

Means “Awake”, but today, it’s most commonly used in political and social discussions. When you are woken, you speak up against injustice and inequality. 

Quotes of The day:

The most wasted of days is one without laughter.