For the Lebaran campaign of Monde Butter Cookies, we collaborated with Mom Sweet Moms, a podcast program hosted by five Indonesian celebrities who are also mothers: Novita Angie, Mona Ratuliu, Ersa Mayori, Meisya Siregar, and Riafinola.
We leveraged the special momentum of Ramadan and Eid by sharing heartfelt stories from these celebrity moms about their joyful preparations during the fasting month leading up to the holiday. This campaign aims to build an emotional and authentic connection with the audience through real, inspiring stories from relatable public figures.
