Advertising: Honda Introduced Its First Anime Ad- Youtube @welovehondaindonesia Honda turned a hard sell commercial into entertainment first anime style commercial. It highlights the scooter’s contactless key and charging feature, with a tagline, “Yang worth it, ya cuma Honda BeAT!”
● Kenapa Harus Peduli?
○ Entertainment – Showing product features through anime feels more engaging than a traditional commercial with real actors.
○ Target Audience – Using an anime format gives the campaign a clearer target audience. It feels younger, more internet native, and more likely to grab the attention of Gen Z.
○ Moving Forward – Instead of stopping at commercials, they could use this momentum to create short episodes or an ongoing series that keeps people engaged while naturally showcasing the product.
Advertising: Did AT&T Promote Taylor Swift’s Wedding?- Slate Magazine Taylor Swift just got married last weekend, and all I could think about was the brands that could tap into a moment this big.
● Kenapa Harus Peduli?
○ Intentional or nah? Many Swifties speculated that “JUST&T MARRIED” looked like an AT&T ad. Knowing it was just a coincidence, it got people talking.
○ Riding the Wave – This is a historic moment for both Taylor Swift and Travis Kelce fans. Any brand that becomes part of the conversation, intentionally or not, isn’t just getting publicity. It’s getting attention from one of the most engaged fan communities in the world.
○ Moving Forward – AT&T ended up receiving organic coverage. It shows that sometimes the biggest marketing moments don’t come from expensive campaigns. They come from being a memorable logo and being in the right cultural moment.
Advertising: McDonald’s Continues Its Collectible Legacy – Youtube @McDonaldsID As the World Cup continues to dominate conversations among football fans around the world, McDonald’s is tapping into the hype by launching limited edition World Cup collectibles and family friendly activities.
● Kenapa Harus Peduli?
○ Continuing The Nostalgia – McDonald’s has always been known for its fun limited edition collectibles.
○ Bringing The Iconic Figures – The commercial features global football stars and international icons, including David Beckham and Lamine Yamal. By combining legendary players with the next generation of stars, McDonald’s appeals to both longtime football fans and younger audiences.
○ Moving Forward – McDonald’s has built a strong reputation for collectible campaigns that people genuinely look forward to. By continuing this legacy, the brand stays relevant across generations, creating memories for older fans while introducing a new generation to the excitement of collecting.
Noob
A term when you are inexperienced or new to something in gaming.
Quotes of The day: “What you truly need is not stuff, comfort or ease, but meaning” -Maxime lagace Apa yang kamu butuhkan bukan barang, kenyamanan atau kemudahan, tapi arti.
