Culture: Bobo The Origin Is Coming Out Soon – National Geographic

Releasing on April 26th, Collaborating with Prisma Advertising and PiX Creative Mindworks, the upcoming story explores Bobo’s hometown and family background. 

● Kenapa harus peduli?

○ Nostalgic – For those who grew up enjoying the cartoon, this holds a special meaning because it brings back childhood memories and reconnects audiences with a beloved character.

○ Exciting – Bobo has long been popular for its unique story. It also shows how the brand is adapting to a more digital generation, with pre-orders available through Alfagift.

○ Moving Forward – This shows how Indonesia’s creative industry continues to grow by reinventing iconic local characters for modern audiences.

Culture: Understanding Generasi LC in the Digital Era – Youtube @Noe

Generasi LC (Liquid Curriculum) refers to students learning through a flexible and adaptive curriculum that follows their individual needs, with the aim of providing relevant and personalized knowledge.

• Kenapa harus peduli?
  • Branding Term  – A marketing label that sounds innovative, but the actual system in the school does not necessarily change significantly. It is used to shape perception and make the concept feel more appealing and believable to students and parents.

○ The Issue – Educational terms can sound innovative, but without clear explanation they can become empty labels used to attract attention. This may mislead audiences and weaken trust in the school’s actual system.

○ Moving Forward – Big terms are not necessarily beneficial if the school does not know how to execute them properly in a digital context. When the concept is overused, the meaning can get lost and may mislead people about the school’s actual system.

Advertising: The 2026 Influencer Marketing Trends – Indonesia Investment

Brands are moving away from mass reach and toward creators who genuinely influence specific communities.

• Kenapa harus peduli?
  • Trends constantly evolve, cultural relevance matters more than ever. Audiences are responding more to creators who feel local, relatable, and connected to their communities.

○ Build partnership instead of one off posts – Long term collaborations create stronger audience familiarity and trust. Repeated appearances feel more natural than forced advertising and help brands stay top of mind.

○ Moving Forward – Mega and micro influencers serve different objectives. Understanding the creative goal and choosing the right type of creator is key to building an effective campaign.

Kata Untuk Hari Ini,  absquatulate

• Leaving without saying goodbye
  • E.G Are you going to absquatulate on me?

Quotes of The day:

“You are always one decision away from a completely different life” – Mel Robbins Satu pilihan kecil yang kamu ambil hari ini bisa mengubah arah hidupmu secara besar.