Image Courtesy: Instagram @hellokitty

Advertising: Cuteness Now Runs On Wheels – Prestige

Back in April, Liberty’s weekly news covered F1 Academy’s collaboration with Charlotte Tilbury. Now, F1 is coming in hot as it prepares to close its third season with a collaboration with Hello

Kitty.

• Kenapa Harus Peduli?
  • Unforgettable Fan Experience – it’s an immersive world where fans can truly feel connected and bring a piece of it home through exclusive merchandise

○ Aligning With The Overall Goal – This collaboration reflects their vision to attract younger audiences highlighting individuality and the belief that you can chase your dreams while staying true to yourself

○ Moving Ahead – Not comparing to Labubu here, but what Sanrio is doing creates a lasting impact by making collectibles more meaningful. Not many young audiences dream of being racers, but for those who do, it builds emotional attachment with fans who feel supported by Hello Kitty. It shows that you can chase your dreams, stay true to who you are, and still be unapologetically cute behind the wheel.

Image Courtesy: Youtube, Domino’s Pizza

Advertising: Your Pizza Spot Just Got a Makeover – Marketech

After 13 years, Domino’s is back with a bold new look, a catchy jingle ‘Dommmino’s,’ and a rollout campaign line that says, ‘You can’t say Domino’s without saying mmm.’ ● Kenapa Harus Peduli?

○ This glow-up Is Calculated –  By amplifying its signature red and blue, the brand boosts visual recall for customers. Pairing that with audio branding and a catchy campaign line strengthens its sensory marketing, making Domino’s easier to remember and feel

○ Aesthetic as a statement – The shift in visual style isn’t just about design. It signals who they want to attract and how they want to be perceived.

○ Moving ahead – this is where a marketing agency plays a crucial role in laying down the foundation. A glow-up like this would need to tap into cultural relevance, especially now that it looks like Domino’s is leaning toward a pop art style. I’m guessing the next step is a collab with a public figure? Definitely here for it

Image Courtesy: Instagram @tartecosmetics

Advertising – Gloss So Good You Can Almost Taste It – Fashionista

Tarte Cosmetics has teamed up with Diet Coke to launch a limited-edition Lime Collection, featuring a lime-inspired lip gloss, cheek blush, and mascara. Each piece captures the zesty and playful spirit of the iconic beverage brand.

• Kenapa Harus Peduli?
  • Built For The Influencer Crowd – From the look of it, this collection really taps into the lip gloss trend. It feels like Tarte is jumping on the wagon strong and going all in on that influencer aesthetic.

○ Revamping that nostalgic vibe – This collab reminds me of the Skittles lip balm era, but with an upgraded, trend-forward twist. It taps into nostalgia while offering a more modern and playful beauty experience through flavor, scent, and color.

○ Moving Ahead – How can a limited-edition collection turn into something that lasts, not just a quick trend? A lip balm makes sense, but a lime mascara feels a little unexpected. Maybe this is Tarte’s way of testing the waters before expanding the collection further. P.S Diet Coke Lime lotion, maybe?

Kata Untuk Hari Ini:

Transient

• Something temporary, not permanent
  • The hype around some beauty trends is often transient

Quotes of The day:

“Her silence was not the absence of strength, it was the presence of everything left unsaid.” – Modern interpretation of Ophelia 

• Sometimes strength isn’t shown through loud words or big actions, but through what someone chooses not to say
  • Terkadang kekuatan tidak ditunjukkan melalui kata-kata yang lantang atau tindakan besar, tetapi melalui apa yang seseorang pilih untuk tidak diucapkan