Advertising: AQUA Is Creating Conversations with #CoolOffPodcast – Youtube

Since it debuted on last September, AQUA’s #CoolOffPodcast has been releasing a monthly episode on YouTube, featuring prominent figures like doctors, and athletes to talk about sports culture.

● Kenapa Harus Peduli?

○ Long Form Content = Deeper Connection –  By hosting sit down conversations with prominent figures in sports culture, AQUA is establishing its brand as part of the community, not just a sponsor in the background.

○ Relatable – AQUA is positioning themselves more than just a brand, instead building relevance through relevant topics and conversations, while slowly strengthening its name in the sports landscape.

○ Moving Ahead – What’s interesting about long form content is how easily it can be repurposed into short form. Clips can be cut into Reels, so people can consume the quick version.

■ By launching podcasts on their channel @SehatAqua, Aqua is humanizing the brand by creating engaging conversations, and establishing themselves as industry leaders through relevant content without feeling like a hard sell.

Advertising: Liquid Death Just Dropped Lip Embalms – e.l.f Cosmetics

Liquid Death, a flavored sparkling water brand known for its edgy marketing, recently collaborated with e.l.f. Cosmetics to launch six limited edition Lip Embalms inspired by Liquid Death flavors like Severed Lime, Killer Cola, Doctor Death, Rest in Peach, and Sweet Reaper.

● Kenapa Harus Peduli?

○ Random, much? That’s the point. Liquid Death is known for its bold branding and dark humor, and teaming up with e.l.f. feels unexpected in the best way. It’s purely “random”, the kind that makes people curious.

○ Niche Crowd? They’re not only targeting teens who are into makeup, they’re tapping into the emo, alternative, and slightly dark aesthetic crowd. Even the name “Lip Embalms” is a wordplay, since “embalm” literally means preserving a dead body, which fits Liquid Death’s whole brand personality.

○ Moving Ahead – the limited edition aspect creates instant urgency. 

■ I actually thought it would work better if it launched before Halloween, because the spooky vibe would feel even more timely and culturally relevant. 

■ At the end of the day, they’re targeting a younger audience, and the message works because the collaboration is  random, the commercial is entertaining to watch and out of the ordinary.

Culture: Indomie Goes Local with Mi Nyemek Ala Jogja – Food.Detik

Indomie recently released a new flavor collaboration with Mie Nyemek Bu Siti in Yogyakarta called Indomie Hype Abis Mi Nyemek Ala Jogja Rendang Flavor.

• Kenapa Harus Peduli?
  • Locally Recognized – This collab feels like a celebration of a local Jogja legend. Instead of just taking inspiration, Indomie gave real spotlight to Bu Siti’s Warmindo and made the city part of the story.

○ More Than Just A Collab – While many brands chase international flavors or trendy global twists, Indomie went the opposite direction by turning a local street food favorite into a mass product.

○ Moving Ahead – Indomie isn’t just creating new flavors, they’re building credibility by partnering with real local food icons and translating their signature recipe into a product that feels authentic, turning it into something that honors local food culture into achievements and celebration. 

Kata Untuk Hari Ini:

Ate  

• It’s a gen z slang term when giving a compliment or high praise to a person, performance or action.
  • E.g The outfit looks amazing on you, you ate that!

Quotes of The day:

“Life is not a problem to be solved, but a reality to be experienced.” – Soren Kierkegaard● Hidup bukanlah masalah yang harus dipecahkan, melainkan realitas yang harus dialami.