Image Courtesy: Youtube, Jimmy Fallon

Advertising: Jimmy Fallon’s New Series ‘On Brand’ Puts the Spotlight on Advertising – Forbes

Jimmy Fallon’s new show On Brand is a reality competition where creative teams and major companies collaborate to craft the next big ad campaign. 

• Kenapa Harus Peduli?
  • Turning Brand Strategy and Storytelling – the tv show is bringing the creative process into mainstream entertainment where the ad world gets cultural visibility.

○ Adapting to Zaman Now – If ads are meant to grab attention, On Brand turns it into a competition. We get to see how creative briefs are transformed into something viral-worthy.

○ Moving Ahead– Advertising can be confusing if you’re not in the industry, but Jimmy spots the trends and what’s relevant today, turning them into opportunities. Honestly, smart move! Now we get a front-row seat to how brands fight for attention in today’s crowded marketing world.

Advertising: Spotify’s New Collab Could Redefine Advertising – Spotify

Spotify is partnering with Amazon DSP so advertisers using Amazon’s platform can now access Spotify’s audio and video inventory, combining Amazon’s first-party data with Spotify’s 696M monthly users to reach engaged audiences at scale and measure campaign impact.

• Kenapa Harus Peduli?
  • Cross-Channel Insights – Combining Amazon’s data with Spotify’s platform allows advertisers to track and measure performance across multiple touchpoints.

○ Amazon DSP isn’t Available in Indonesia –  Imagine if Spotify partnered with Gojek or Shopee. That’s a massive amount of data which could make targeting way more precise and likely boost conversions.

○ Moving Ahead – If platforms are using all this data, will there be a future option to pay for true privacy, no data sharing? Is real privacy even possible?

Advertising: How the Digital Age is Transforming Indonesian Journalism – Neutral News

● Kenapa Harus Peduli?

○ Anyone Can Share News – Digital platforms and social media have become spaces where anyone can share information. While this makes news more accessible, it also brings problems like misinformation and fake news.

○ Role of AI –  AI can assist in reporting, efficiency and while social media has transformed how we receive news, journalists remain the ethical guide, ensuring information stays accurate and trustworthy.

○ Moving Ahead – As readers, we need to be smarter about spotting hoaxes. The future of journalism depends on adapting to digital tools without losing integrity.

Kata Untuk Hari Ini:

Immersion

• When you are watching something and feel as if you are living the experience
  • Listening to a Spotify playlist that vibes so perfectly, you feel like it’s telling your story.

Quotes of The day:

“This above all: to thine own self be true.” – Hamlet

• Above everything else, be honest and faithful to yourself. Don’t compromise your values, desires, or identity to please others.
  • Dari segalanya, jujurlah dan setialah pada dirimu sendiri. Jangan mengorbankan nilai, keinginan, atau identitasmu hanya untuk menyenangkan orang lain.