Image Courtesy: Gojek
Technology: Gojek Might Be Under Threat – CNBC
Waymo’s robotaxis are expanding across the U.S., signaling a shift that could threaten driver platforms like Uber, Lyft, and others.
● Kenapa Harus Peduli?
○ Established in 2016, Waymo is a self-driving technology company that develops vehicles capable of operating without human drivers. Its services currently include robotaxi rides in major U.S. cities.
○ Future Shift – Even if drivers aren’t immediately replaced, the idea of autonomous rides changes how people think about convenience, safety, and technology.
○ Moving Ahead – It’s not about how robotaxis will replace drivers, but when that shift happens. Are you resisting the change, or riding the wave? Could Indonesia be the next stop for robotaxis?
Health: Is Obsessing Over Blood Sugar the New Hype? – Science Focus
What’s everyone hyping right now? Well, apparently, from influencers to health gurus, everyone is talking about glucose spikes and the hacks to control them.
● Kenapa Harus Peduli?
○ Decoding The Hype – Starting with “glucose hacks” that continue this pressure to control every tiny rise in blood sugar, wellness influencers are turning glucose into the new aesthetic. Not every spike is harmful, not every fluctuation needs fixing. And that, ladies and gentlemen, is how the trend takes something normal and turns it into a source of insecurity.
○ When Consciousness Shapes Trust – We’re seeing how hype and truth shape how consumers think about themselves. When influencers make something look like a crisis, it creates new fears that aren’t just “bad” for business but also push brands into overclaiming. Sound familiar? #CageFree #Superfood
○ Moving Ahead – Every food creates spikes, that’s how the body works. The problem? Hype exaggerates these spikes into crises. This is how fear drives behavior, and perception often beats reality.
Image Courtesy: Twitch, Justin Bieber
Trends: Justin Bieber Is On Twitch Now – Hits
Twitch, once for gamers, is now attracting celebrities. Justin Bieber’s new channel offers fans a peek into his life with a channel described as “a space for vulnerability and community.” ● Kenapa Harus Peduli?
○ Intentional? On Twitch, Bieber owns the relationship with his fans and the content, monetizing directly through subscriptions, donations, and more. On Spotify, he relies on the platform, with revenue filtered. Are we seeing a shift in how fans engage with artists, or in how artists are reclaiming power over their audiences?
○ So, what? Twitch represents a platform for direct engagement. Justin Bieber is one of many celebrities showing it can reach beyond gamers, creating a new content format that blends live performances with real-time fan interaction and redefining vlogs and engagement.
○ Moving Forward – It’s exciting for fans to get a behind-the-scenes look at artists in real time. For advertisers, Twitch offers a way to connect with audiences in the live, interactive format. But how can this be done seamlessly, without feeling overly promotional? Could subtle brand placements be the answer?
Kata Untuk Hari Ini:
Conduits
- Channeling engagement between fans and creators
○ E.g Justin Bieber on Twitch acts as a conduit, connecting directly with fans through live streams and interactive content.
Quotes of The day:
“Slow down and enjoy life. It’s not only the scenery you miss by going to fast – you also miss the sense of where you are going and why” – Eddie Cantor
- Jangan terburu – buru dan nikmatilah hidup. Bukan hanya pemandangan yang akan kamu lewatkan jika terlalu cepat — kamu juga akan kehilangan rasa ke mana kamu pergi dan mengapa.
