Advertising: Redefining Entertainment, The YouTube Way – The Hollywood Reporter
YouTube just had its first-ever $100 billion quarter, continuing to dominate the video ad market and surpassing competitors like Netflix in overall U.S. TV viewing time.
- Kenapa Harus Peduli?
- Make Sense – When almost every platform now asks you to pay to subscribe, YouTube remains the go-to space for those who want without commitments (e.g skip the ad after three seconds, no log in necessary etc).
○ Creator Driven Ecosystem – Many public figures and influencers use YouTube to express their authentic selves, and the platform embraces that. It empowers millions of creators to keep producing content, keeping YouTube fresh, hyper-relevant, and culturally alive 24/7.
○ Moving Forward – What we’re seeing is how a free platform that gives audiences the choice, not the pressure, to subscribe actually works. YouTube empowers individuals not just to entertain, but to create and shape the culture of what’s next.
Advertising: The Next Big Thing in Marketing Is One Click Away – Beet.tv
Tim Armstrong, former Google executive, highlights that the next big wave of marketing will happen in the physical world, where the mix of creativity and AI will connect people and brands in entirely new ways.
- Kenapa Harus Peduli?
- The Digital and Physical World Isn’t A New Concept – What’s new, as Armstrong points out, is how the real world is becoming clickable. Every physical interaction, from a poster to a product, can now spark a digital relationship.
○ Create The FOMO – With the right mix of creativity and QR codes, brands can unlock exclusive content or limited drops that no digital banner can match. It’s about turning real-world moments into experiences people don’t want to miss.
○ Moving Ahead – If AI can predict what your audience wants and connect their online and offline behaviors, then the real question is: if it blurs the line between human intuition and machine precision, where does creativity fit in?
International: The Cost of Consumption – DeSmog
The COP30 climate, the world biggest annual climate conference, are scheduled to run from 10 to 21 November 2025 in Belém, Brazil, though with consumerism still driving excessive consumption and fossil-fuel narratives unchecked, the summit’s call for urgent climate action comes at a more important time than ever.
- Kenapa Harus Peduli?
- A Conflict Of Interest – When advertisers fund the regulators meant to oversee them, as seen in the UK with the ASA, it raises an important question: are we protecting the public’s interests, or the market’s?
○ Diligence – We can’t just point fingers at who created what. Climate change is a shared consequence that demands collective accountability and transparency, not denial.
○ Moving Forward – While COP30 sets the agenda for a greener future, the real challenge will depend on whether consumerism, advertising, and policy can come together toward meaningful change.
Kata Untuk Hari Ini:
Psychological Obsolescence
- Making consumers feel their products are outdated
- E.g Fast fashion
Quotes of The day:
“Keep your face towards the sunshine and shadows will fall behind you” – Walt Whitman
- It encourages people to focus their attention on the sunshine, a hopeful and proactive mindset, as it will outshine the shadows representing problems and negative experiences.
- Mendorong orang untuk memfokuskan perhatian pada sinar matahari karena itu akan menyingkirkan bayangan yang mewakili masalah dan pengalaman negatif.
