Entertainment: The Strategy Behind Sony’s Peanuts Acquisition – Variety
Sony Group, a Japanese multinational conglomerate known for its diverse businesses in electronics and entertainment, has acquired an additional 41 percent stake in Peanuts Holdings, the company behind Charlie Brown, for 457.2 million dollars, increasing its ownership from 39% to 80%
● Kenapa Harus Peduli?
○ Strategic – On Sony’s side, integrating the Peanuts IP across its massive ecosystem, including Sony Pictures, Sony Music, PlayStation, and global consumer products, allows the brand to scale storytelling and monetization across films, games, music, and digital culture worldwide.
○ Creating The Relevance – This move helps Sony modernize a legacy IP by turning cultural relevance into long term engagement through memes, short form video, digital collectibles, and nostalgia driven aesthetics.
○ Moving Ahead – This acquisition signals a broader shift in how major entertainment groups view legacy IP not as nostalgia plays, but as long term cultural assets. As a result, legacy characters are increasingly being consolidated under fewer, larger players.
Technology: Google Is Turning Trip Planning Into an AI Workspace – Fast Company
Google has added a trip planning AI inside Google AI Mode, using a feature called Canvas, where it pulls data from Google Flights, Google Hotels, Maps, and Reviews, all merged into one workspace to let you plan your trip end to end.
● Kenapa Harus Peduli?
○ Turns AI Into Editable Plan – Instead of functioning like a typical chatbot, Canvas turns AI output into a structured, editable workspace where users can refine itineraries, compare options, and make decisions in one place.
○ Strategic Much? By owning the entire planning flow, Google creates more touchpoints for intent driven ads. This opens opportunities for airlines, hotels, restaurants, and local businesses to increase ad spend within Google’s ecosystem at the exact moment users are ready to book.
○ Moving Ahead – This signals Google’s shift from being a discovery tool to a decision making platform, where planning, comparison, and action increasingly happen without leaving Google.
Digital: Airbnb Originals and the Future of Travel Experiences – Variety
Airbnb is adding a new premium experience called Airbnb Originals, where they create curated, limited access experiences hosted by celebrities and notable figures, including Megan Thee Stallion, Sabrina Carpenter, Seventeen, and Patrick Mahomes for users to enjoy exclusive celebrity experiences.
- Kenapa Harus Peduli?
- Full Trip Ecosystem – While Google is optimizing planning, Airbnb is optimizing experience and emotional value. Hotels are interchangeable. Experiences are not, meaning they create defensibility in a way accommodation alone cannot.
○ Fans Becomes Travellers – By tapping into celebrity and creator fandoms, Airbnb turns cultural interest into travel motivation. For Gen Z, travel is driven by access, identity, and shareable moments, creating more organic exposure that feels authentic rather than promotional.
○ Moving Ahead – By bringing public figures directly into the travel experience, Airbnb strengthens emotional connection and positions itself beyond utility, into culture and entertainment.
Kata Untuk Hari Ini:
Loss Aversion
- Loss aversion is a concept from psychology and behavioral economics where people feel the pain of losing something more strongly than the pleasure of gaining the same thing.
- For example, someone may avoid investing because losing money feels scarier than the excitement of earning more.
Quotes of The day:
“Do something today that your future self will thank you for.”
- Lakukan sesuatu hari ini yang akan membuat dirimu di masa depan berterima kasih
