Advertising: Do Video Podcasts Earn More than Audio? – WSJ
Based on a new study by marketing agency Oxford Road and audio measurement firm Podscribe, YouTube video podcast ads can perform up to 25% worse than audio-only podcast ads at driving purchases.
● Kenapa Harus Peduli?
○ The Ability To Skip – While YouTube shows visuals and lets viewers see the host and guest speaker, when ads show up they create visual cues that scream ‘this is an ad,’ whereas audio-only podcasts don’t offer those cues, making ads easier to absorb and harder to skip.
○ YouTube Is Harder To Track – Unlike audio-only podcast platforms, YouTube’s closed measurement ecosystem makes it harder for advertisers to consistently track and compare ad performance across video and audio podcast campaigns.
○ Moving Forward – YouTube isn’t going anywhere. Video podcasting will keep growing, and creators will continue uploading to the platform. The question now is how brands can create ads that don’t feel like ads, so audiences stay tuned in instead of tuning out.
Advertising: Cultural Honesty in Advertising – LinkedIn, Cara Anne Anderson
A recent DoorDash ad campaign by Anna Kallajian and Cara Anne Anderson calls out the uncomfortable truth about period cravings, showing food alongside a bold message that captures the real experience of having a period as a woman.
- Kenapa Harus Peduli?
- It Speaks To Reality – The campaign reflects a real, often unspoken experience, allowing it to connect deeply with women by validating what they actually go through, with a touch of humor.
○ It Understands Cultural Context – The ad works in the U.S. market where talking about periods is less taboo, even if many brands still avoid it. Compared to Indonesia, where the topic remains more uncomfortable, this shows how cultural readiness shapes what kind of honesty advertising can embrace.
○ Moving Forward – The campaign went viral on social media because it dared to say what many people think but rarely see represented. For advertisers, the lesson isn’t to copy the message everywhere, but to understand when cultural honesty builds connection.
■ Is being bold always the answer, or only when culture is ready to hear it?
Advertising: Advertising Alcohol in a Restricted Digital World – PPC.Land
Google’s alcohol advertising policy is built on two non-negotiable rules: advertisers must never target minors, and alcohol can only be advertised in countries approved by Google. All other restrictions simply build on these two foundational principles.
- Kenapa Harus Peduli?
- Platform Rules Vary – While YouTube requires age gating, meaning alcohol-related content can only be shown to users who meet the legal drinking age, Google Ads applies stricter rules in certain markets. In Indonesia, alcohol advertising is completely banned online, allowing only 0% alcohol products regardless of category or format.
○ Switching to Brand Storytelling – While it may seem impossible to advertise alcohol online, brands work around the restriction by shifting to brand storytelling, focusing on lifestyle, music, culture, and events rather than the product itself.
○ Moving Forward – The real question isn’t whether alcohol brands can advertise, but how they show up. When products are restricted, culture becomes the message and storytelling becomes the strategy.
Kata Untuk Hari Ini:
Format literacy
- Format literacy is understanding how people pay attention, behave, and respond differently depending on the media format.
Quotes of The day:
“Not everything needs to be loud to be powerful.”
- Impact doesn’t always come from being loud, flashy, or aggressive. Sometimes power comes from resonance, not volume.
Dampak tidak selalu datang dari sesuatu yang keras, mencolok, atau agresif. Terkadang, kekuatan justru lahir dari resonansi, bukan dari seberapa keras suaranya.
