Advertising: Will We See Ads on ChatGPT Soon? – Futurism
With ChatGPT reaching over 900 million weekly users, OpenAI is discussing integrating ads into its responses.
● Kenapa Harus Peduli?
○ ChatGPT As A Decision Making Tool – ChatGPT has become a place where people can search and have conversations in one space. It functions like a conversational search engine, offering guidance and recommendations that users rely on to make decisions.
○ Will It Be Cheaper for Advertisers? It’s still too early to tell. But early advertisers could benefit from lower costs, stronger placement, and valuable learning advantages before the space becomes saturated.
○ Moving Forward – This shift signals a move from attention buying to influence earning. Advertisers who invest early in understanding conversational behavior will be better positioned as AI driven discovery becomes more popular. ■ Will having ads on the platform reduce the credibility of AI?
Travel: What Went Wrong with the JetBlue–Japan Airlines Partnership? – Liveandletsfly
Last April, JetBlue partnered with Japan Airlines so TrueBlue members could redeem points for JAL flights. However, the partnership was never fully operationalized and failed to gain meaningful traction and is scheduled to end on March 31, 2026.
● Kenapa Harus Peduli?
○ Wait, They Had a Partnership? Apparently, many users weren’t even aware of it, suggesting it was never treated as a core product. When something isn’t treated as a core product, it often lacks internal alignment, promotion, and operational support.
○ Technical Issues, Much? JetBlue’s system didn’t sync reliably with JAL’s inventory, so availability shown on screen didn’t always match what JAL could confirm. When that happens, redeeming points becomes difficult and frustrating for customers.
○ Moving Forward – What we’re seeing here is a big ambition without a long term strategy. This is a lesson for many companies: partnerships don’t fail because of announcements, they fail because of execution.
■ So, how should companies manage partnerships beyond the launch moment? How prepared are internal teams to support and sustain the partnership? And what long term investments are required to make partnerships truly work?
Retail: Is MR.D.I.Y Taking Over Indonesian Retail? – Pasardana.id
MR.D.I.Y. Indonesia has officially opened its 1,200th store, located in Sumbawa, West Nusa Tenggara. According to MR.D.I.Y.’s CEO, the opening of this store represents the company’s commitment to supporting local economic growth, providing affordable and accessible shopping, and promoting modern retail across Indonesia.
- Kenapa Harus Peduli?
○ Customer Appreciation – To celebrate reaching 1,200 stores, MR.D.I.Y. launched a nationwide customer appreciation program. Prizes include cars, motorcycles, phones, and thousands of other rewards for shoppers who spend at least Rp100,000.
○ “Hemat, lengkap, dekat”- This tagline perfectly summarizes MR.D.I.Y.’s message: affordable, complete, and convenient. It strongly resonates with Indonesian customers by reflecting their practical shopping needs.
○ Moving Forward – What we’re seeing isn’t just about branding hype. MR.D.I.Y.’s success comes from strong infrastructure, data-driven expansion, and a deep understanding of consumer behavior. They know what their customers want, and they’ve built a system to deliver it consistently across the country.
Kata Untuk Hari Ini:
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- When a flight seems bookable with points or miles but fails to confirm the booking process due to system glitches/ inventory issues.
Quotes of The day:
“You can have it all. Just not all at once” – Oprah Winfrey Kamu bisa mendapatkan segalanya, hanya saja tidak dalam sekaligus
