Advertising: I ndonesia’s Bottled Water Industry Will Be Driven By Gen Z  – CNBC Indonesia 

Based  on  a  McKinsey  &  Company  report,  Generation  X  consumers  remain  highly l oyal  to  brands l ike  AQUA,  while  Millennials  and  Gen  Z  are  more  open  to  trying  alternative  bottled  water  brands.

• Kenapa harus peduli?
  • Consumer Loyalty is Shifting –  Around 62% of Gen Z consumers are willing to  explore alternative bottled water brands and will switch if another brand feels  more relevant to their lifestyle, values, or identity.

○   New Players Clocked In –  Newer brands can continue growing by tapping into  trend, lifestyle and relevance to stay relevant with younger audiences instead of  relying purely on long term brand loyalty.

 ○  Moving Forward –  Indonesia’s bottled water market may no longer be d etermined only by distribution and familiarity. Trend, lifestyle, relevance, and c onsumer identity could now play a much bigger role in deciding the next leader i n the AMDK industry.

 Climate:  El Niño Could Hit Indonesia Soon  – Kompas

 Badan  Meteorologi,  Klimatologi,  dan  Geofisika  (BMKG)  warns t hat I ndonesians  could  experience  a  weak t o  moderate  El  Niño i n  the  second  half  of  2026,  potentially l eading  to  a l onger and drier dry season.

• Kenapa harus peduli?
  • So what? El Niño is a climate phenomenon that can reduce  rainfall in Indonesia.  Normally, Indonesia’s dry season lasts from May to September, but with El Niño, i t could extend into October or even November.

 ○  Higher bills, increased revenue?  Hotter weather could increase electricity  usage as more people rely on air conditioning and cooling products. The cold  beverage industry may see higher demand, while agricultural sectors could face  pressure from crop damage. ○   Moving Forward –  The biggest concern around El Niño is how the prolonged dry  season can dry out entire ecosystems, increasing risks of droughts, forest fires, water shortages, and rising living costs, meaning higher bills and higher food p rices.

 Culture:  Comment Sections Defining A New Ground for Brands  – Binus University Bekasi 

Many I ndonesian  netizens  have  pointed  out  that  brands l ike  KFC  frequently  engage i n  comment  sections, where a video is “viral” if KFC comments on it..

• Kenapa harus peduli?
  • More Convo, more visibility –  Instead of only pushing campaigns, brands like  KFC are entering digital culture directly through comments. This isn’t just  promoting food anymore, it’s inserting itself into random cultural moments

 ○  Entertaining to read –  A funny reply, a well-timed comment, or a brand showing  up naturally in a viral moment often creates stronger recall of what the brand  position is.

 ○  Moving forward –  Obviously, not every cultural moment is worth leaving a  comment on. As long as it’s positive and actually aligns with the brand values,  there is nothing wrong with that.

 Kata Untuk Hari Ini,

 Mewing

 ●  A tongue exercise aimed to define the jawline.

 E.G I started to mewing every day to get a snatched look..

 Quotes of The day:

 “The Most Wasted of days, is one without laughter” – E.E Cummings  ●  Sebuah hari tanpa tertawa adalah hari yang paling sia-sia.