Worldwide: This Indonesian Superfood Could Soon Take Over the World- CNBC Sukun, or breadfruit, is one of Indonesia’s most underrated superfoods. Beyond being nutritious, it’s gaining global attention for its sustainability and versatility, making it a promising food for the future.
● Kenapa Harus Peduli?
○ Resilient – Can thrive in tropical climates even as weather patterns become more unpredictable.
○ Versatile – Sukun can be enjoyed boiled, fried, roasted, or mashed. It can also be processed into gluten free flour for baking.
○ Moving Forward – An opportunity to showcase a local ingredient on the global stage, especially as climate change drives demand for more resilient food sources.
Advertising: Telkom’s Transformation, From Telco to Tech- Youtube @TelkomIndonesiaOfficial In celebration of 61 years of digital transformation in Indonesia, Telkom launched a commercial highlighting its evolution from a basic telephone provider into one of the nation’s leading digital transformation companies through the theme “Siner61 Transformasi.”
● Kenapa Harus Peduli?
○ Target Audience – Using dancers to symbolize movement, energy, and transformation creates a modern visual language that’s more likely to resonate with younger audiences.
○ Brand Positioning – Rather than focusing on its legacy as a telecommunications company, the commercial positions Telkom as a technology driven company that powers Indonesia’s digital future.
○ Moving Forward – The commercial reminds viewers that reliable digital infrastructure is no longer just about making calls. From businesses and education to AI and everyday life, the future increasingly depends on strong digital connectivity.
Advertising: How The Last Airbender Targeted Indonesian Audiences – @NetflixIndonesia To promote the new season of The Last Airbender, Netflix Indonesia released a commercial featuring Aang searching for a pengendali tanah (earthbender), giving the global series a uniquely Indonesian twist.
● Kenapa Harus Peduli?
○ Local Relevance – Indonesians love humor and culturally familiar references. By placing Aang in a relatable Indonesian setting, Netflix makes a global franchise feel more personal and entertaining for local audiences.
○ Beyond Promoting the Series – The commercial doesn’t just build excitement for The Last Airbender. It also reinforces Netflix as a brand that understands Indonesian culture and knows how to localize global content.
○ Moving Forward – promote globally, act locally. Even though The Last Airbender is a Western series, the campaign proves that localizing the message can make international content feel much closer to home.
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