Social Media: TikTok is Launching Ad-Free Plan – Marketer

TikTok has launched an ad-free subscription in the UK, allowing users to watch videos without
ads for £3.99 per month (around Rp87,000). The subscription also prevents TikTok from using
personal data for personalized advertising.

● Kenapa harus peduli?
○ User Choice – TikTok is giving users more control over their experience by
offering a free, ad-supported version and a paid, ad-free version.
○ Privacy Regulations – The launch comes as privacy regulations in the UK and
Europe become stricter regarding how platforms collect and use personal data
for targeted advertising.
○ Moving Forward: Do users really want to pay for this feature? I think it’s a good
move for countries like the UK, where privacy regulations are becoming stricter.
It’s only a matter of time before other countries like Indonesia head in the same
direction.

Health: 2026 Is the Year of Fibermaxxing – Kompas

If 2025 was the year of protein, Food & Wine predicts 2026 could be the year of fiber. Red meat
is making a comeback, cabbage is having its moment, and consumers are redefining what
healthy eating looks like.

● Kenapa harus peduli?
○ Wellness is getting more sophisticated – Protein may give energy, but fiber
offers wider benefits for digestion, energy, and overall health. Consumers are
paying closer attention to what helps them feel good from the inside out.
○ Brands are adapting – From bread and pasta to snacks and beverages, fiber is
becoming the next ingredient brands highlight in their product packaging or
product promotion.
○ Moving forward – The news that fiber is healthy isn’t exactly new. What’s
changing is that consumers are paying more attention to it, turning a long-known
nutritional fact into a mainstream wellness trend.

Trend: Pizza Hut Is Bringing Sourdough to the Mainstream – Kompas

Pizza Hut’s new Sourdough Pizza is designed to appeal to Gen Z consumers who increasingly
value quality, authenticity, and unique dining experiences.

● Kenapa harus peduli?
○ Artisan Culture Goes Mainstream – The rise of sourdough reflects consumers’
growing interest in craftsmanship and fermentation. It’s no longer just about
selling food; it’s more about appreciating the process and the craft behind it.
○ The “Better Bread” Effect – Many consumers perceive sourdough as a more
natural and premium alternative to traditional bread, driven by growing
conversations around fermentation and quality.
○ Moving Forward – By launching a Sourdough Pizza option, Pizza Hut is showing
that it listens to changing consumer preferences. Whether it’s sourdough or
fermentation, social media continues to be the tool brands use to spot trends.

Kata Untuk Hari Ini,
Grody
● gross
E.G Ew, the fridge is so grody. Did the power go out?

Quotes of The day:
“The flame of anger, bright and brief, sharpens the barb of love.” – Walter Savage Landor
Sometimes anger makes love feel sharper, deeper, or more painful.
● Nyala amarah yang terang namun singkat, menajamkan duri cinta