Colgate is launching its new Optic White Vitamin C and bringing J-Hope into the ads, where he promotes the new product, highlighting its ability to remove 7 years of stains in 7 days.
- Kenapa Harus Peduli?
- Vitamin C is known for brightening skin, but Vitamin C for your teeth? That’s def new and creates curiosity..
○ Indonesia has one of the largest and most active fanbases for South Korean pop culture, making J-Hope a relevant figure to promote the product.
○ Moving Forward – Launching a Vitamin C whitening product creates a familiar connection to the idea of brightening, while bringing J-Hope into the campaign makes the product culturally relevant to K-pop fans.
According to CNBC Indonesia, milk, rice, and pork are among the most valuable commodities in the world, with their combined value reaching US$1.1 trillion.
- Kenapa Harus Peduli?
- Highly Reliant On Climate Conditions – Rice, for example, depends heavily on water and rainfall, while milk production is also affected by temperature and environmental conditions.
○ Changing Lifestyles, Same Staples – Despite growing conversations around carbohydrates, sugar, and fat, rice, milk, and pork remain deeply embedded in diets around the world.
○ Moving Forward – As conversations around climate change and healthier lifestyles continue to grow, these commodities prove that changing consumer mindsets do not always mean changing what ends up on our plates.
As the 17th of August celebration wrapped up, people got a look inside the goodie bags handed out at the Presidential Palace. Inside were two books, “Presiden Solusi” and “Kerja Presiden Prabowo & Kabinet Merah Putih,” along with traditional games like kelereng and karet gelang.
- Kenapa Harus Peduli?
- Nostalgia – The goodie bag leaned into familiar childhood items like kelereng and karet gelang.
○ A Missed Brand Moment? Sari Wangi or Teh Sosro could tap into this. The goodie bag could have been a space to introduce something unexpected, useful, or culturally relevant that people would actually remember.
○ Moving Forward – I actually expected it to showcase brands or products that have become part of Indonesia’s cultural memory, but instead it was more focused on nostalgia through traditional games.
Fanum Tax
Playful stealing or taking a bite of your friend’s meal.
While she wasn’t looking, I hit my sister with the Fanum tax by taking a bite of her chocolate cake.
Love looks through a telescope. Envy looks through a microscope – Josh Billings ● Cinta memandang melalui teleskop. Iri hati memandang melalui mikroskop.
