Advertising: How JNE Is Showing Up for East Nusa Tenggara 

With the ongoing disaster in East Nusa Tenggara and surrounding areas, JNE is using its nationwide delivery network to encourage communities to donate essential supplies and support those affected.

• Kenapa Harus Peduli?
  • It Makes Total Sense – JNE is a carrier that connects communities across Indonesia. Using its delivery network for disaster relief gives the brand a natural and meaningful role in helping those affected.

○ A Culture of Helping – Helping others is deeply rooted in Indonesian culture. This campaign gives people a practical way to turn that spirit of gotong royong into meaningful action.

○ Moving Forward – Social media starts the movement, and from there, TV can show the result. JNE can bring the story full circle by showing the real impact of the community’s gotong royong through a TV commercial.

Advertising: How BNI Is Using WondrX to Go Beyond Banking

BNI wondrX taps into the growing lifestyle and fashion scene by bringing together local UMKM, international brands, fashion, entertainment, and financial experiences in one space.

• Kenapa Harus Peduli?
  • Different Lens – As the buzz around Brightspot and Blok M winds down, BNI introduces a different side of activation through wondrX, connecting with those looking to grow, experience, and manage their finances.

○ Beyond Banking – WondrX makes BNI feel less like a financial institution and more like a gateway to the lifestyle its audience aspires to.

○ Moving Forward – BCA connects with consumers through everyday moments, while BNI brings different lifestyle and business needs together in one ecosystem through wondrX.

According to We Are Social, as reported by DataIndonesia.id, Indonesia ranks among the top three countries globally in YouTube active users, with 151 million active users.

• Kenapa Harus Peduli?
  • Free to Stream – YouTube’s free access makes long-form content easily accessible, giving brands more opportunities to reach audiences at scale.

○ More Than a Glimpse –  While Instagram and TikTok are great for short-form content and quick moments, YouTube allows audiences to see the full context through podcasts, interviews, documentaries, and other long-form content.

○ Moving Forward –  Brands can tap into this by becoming part of the content itself, whether through brand placement, sponsorships, or spokesperson appearances, allowing them to build a more continuous presence beyond traditional advertising.

Take the L

To accept a loss, failure or embarrassing mistake. 

• She missed the last shot and had to take the L.

Quote of the day!

Keep your face always toward the sunshine, and shadows will fall behind you – Walt Whitman

• Hadapkan wajahmu selalu ke arah sinar matahari, maka bayangan akan jatuh di belakangmu.