Digiday With Grand Theft Auto 6 launching this year, brands are exploring ways to get involved, despite the game’s long-standing avoidance of real-world advertising. Unlike Fortnite and Roblox, which openly welcome brand collaborations, Rockstar Games has built GTA’s world around fictional brands that parody real-life counterparts. However, with GTA 6 rumored to introduce more user-generated content, advertisers see new possibilities for in-game brand activations and UGC-driven approaches.

• Kenapa harus peduli?
  • For Indonesian gamers, Mobile Legends is a great example of how brands can tap into gaming communities, as its digital and offline activations have attracted millions of views and strong engagement. But what about GTA? Are Indonesian gamers who engage with Mobile Legends also interested in GTA? While there may be some overlap, GTA remains a tricky space for brands, as its themes of crime and violence make it harder to navigate without risking their image.
  • When choosing which brands to promote within games like GTA or Fortnite, a one-size-fits-all approach does not necessarily work. It is essential to define the campaign’s objective first before viewing it as just a promotional tool. These communities are more than just gamers. They are deeply immersed in this culture. While investing in this space can be a powerful way to build deep emotional connections, it requires a thoughtful approach of the why and how.

Technology: iPhone 16e is here, and What is “e” stands for? – Detik.net

With the new iPhone 16e now available for pre-order, have you ever stopped for a second to wonder what the “e” stands for? Why does Apple always use letters in its product names? Apparently, “e” does not have a specific meaning but is designed to represent “everyone” or “everybody.”

• Kenapa harus peduli?
  • Apple is known for its simplicity, often conveying a lot with just a single word or letter. Its designs speak for themselves, letting visuals and imaginations carry more weight than lengthy explanations. They understand that a word like “everybody” can mean different things to different people. Take the iPhone SE and iPhone 5C, for example. Does “SE” stand for “Special Edition”? Or does “5C” stand for “Colorful”? Apple never officially confirmed these meanings, yet the choices of letters align with the overall messaging and branding, it extends beyond just those one or two words.
  • Symbolism: Apple understands the psychology of the human mind. Subtle cues in product naming can shape perception, allowing imagination to play a role in creating intrigue and sparking conversations. The more people discuss and interpret these cues, the more their meanings are validated. As a result, the product becomes more memorable, as people associate it with something beyond just its technical features.

Healthy: The Dietary Supplements That May Be Damaging Your Liver – Fortune

A 2024 survey by the Council for Responsible Nutrition (CRN) found that 91% of Americans believe supplements are essential for maintaining their health. Many regularly take multivitamins or turmeric pills. However, research has shown a concerning rise in liver toxicity linked to herbal and dietary supplements.

A University of Michigan study estimated that 15.6 million Americans consume products containing at least one of these six botanicals linked to liver damage: Turmeric, Green Tea, Ashwagandha, Garcinia Cambogia, Red Yeast Rice, and Black Cohosh.

• Kenapa harus peduli?
  • While this article centers on Americans, the same applies to Indonesians. Just like in the U.S., many Indonesians are influenced by health trends and “influencers” when buying supplements, often without fully understanding the risks and long term effects.
  • One alarming finding in the article is that 50% of tested supplements had ingredient mismatches, meaning what’s listed on the label isn’t always accurate. This raises the question: If even the FDA (Food and Drug Administration) struggles to regulate these products properly, who can we trust? What about BPOM (Badan Pengawas Obat dan Makanan)? Do they regulate e-commerce marketplaces like Tokopedia or Shopee in this space?
  • Dietary supplements don’t need FDA approval before being sold, so do e-commerce marketplaces that operate openly, meaning that unregistered products or those that have not passed BPOM’s evaluation can still be found. Many people assume these products are safe just because they’re marketed as “health supplements.” Take L-Glutathione, a famous ingredient in Indonesia’s beauty industry, often promoted for skin whitening. While categorized as an antioxidant, even experts recommend consulting a doctor before using it.
  • Takeaways: Checking labels isn’t enough. We need to be more critical of health trends, move away from ‘megadosing’ (the promise of fast results), and focus on what our bodies actually need.

Kata untuk hari ini:
Quishing – CNBC

• Is a form of a scam method where the bad actors will make you scam a QR codes ultimately draining your account
  • Kenapa harus peduli?
    • Many of our transactions today rely on QR codes. This means we need to be extra cautious, especially since so much of our personal information is stored on our phones, particularly when it comes to random QR codes in public spaces. Here’s a guide to stay safe while still flexing
      • Don’t scan QR codes from strangers (Stay alert, ma’am! Even for donations, make sure it’s from an established organization).
      • Enable two-factor authentication for added security.
      • Log out or force quit unused devices to prevent unauthorized access.

Quotes of The day:
Main Street Millionaire – Codie Sanchez

Your life will change the second that you realize Money is attracted to strong stories and strong whys and not attracted to lose probabilities and maybes. The reason most people don’t reach financial freedom is they don’t have the why strong enough to compel anyhow and the second reason is they don’t actually speak the language of money and so how can you expect to become fluent a.k.a have money all around (massive abundance of money) if you don’t actually even speak the language at all?

• Hidupmu akan berubah begitu kamu menyadari bahwa uang tertarik pada cerita yang kuat dan alasan yang jelas, bukan pada kemungkinan yang lemah dan ketidakpastian. Alasan utama kebanyakan orang tidak mencapai kebebasan dalam finansial adalah karena mereka tidak memiliki alasan yang cukup kuat untuk mendorong mereka bertindak. Alasan kedua, mereka tidak benar-benar paham cara uang bekerja. Jadi, bagaimana kamu bisa berharap punya banyak uang di sekelilingmu jika kamu tidak mengerti cara kerjanya?