With more brands trying to stay relevant and capture Gen Z’s attention, fashion brands are exploring creative ways to collaborate. A great example is the work of Japanese food artist DIMDA_, who creates aesthetically pleasing food images as a form of art.

In one of their collaborations, DIMDA_ transformed a loaf of bread into UGGS, highlighting the shoe’s softness and fluffy texture. In another example, the artist collaborated with PUMA, where it was reimagined as a dumpling, reflecting the complex materials and layers that go into the shoes. These are not typical ads, they are imaginative visual metaphors that speak to younger audiences.

• Kenapa Harus Peduli?
  • Digital era: Instagram plays a huge role here. It’s no longer just about showing off a product with a model. Brands are tapping into food content, knowing that’s what many of us are constantly engaging with. This is how they stay relevant. It’s bold, exclusive, and artsy, and yes it works, especially when they’re trying to grab Gen Z’s attention.
  • Storytelling through the lens of an artist: It is about the message, the emotion, and the element of surprise. With UGGS, for example, many people connect the brand with softness and fluffiness, which is why the artist used bread to showcase that feeling. The artwork becomes a storyteller on its own. This shift shows that brands are not only selling products but also embracing artistic expression as part of their identity. It reflects a new kind of value, one that highlights creativity, culture, and conversation.
  • Moving ahead: Brands are not just selling products anymore. They are becoming part of how we live. From cafés like Dior collaborating with Dominique Crenn or the iconic and hard to get reservation breakfast at Tiffany’s in New York City, they are building a full lifestyle. Gen Z especially, wants brands that feel real and connected to their world, something that also can be shared on digital platforms.

Images Credit: Instagram/@frontofficesports

Advertising: Charlotte Tilbury Has Extended its Partnership with F1 Academy Through 2025 – Autosports

Beauty mogul Charlotte Tilbury has extended her brand’s partnership with F1 Academy through 2025. F1 Academy is an all-female, single-seater racing series designed to develop and prepare young female drivers for higher levels of motorsport. This collaboration marks the first time a female-founded beauty brand has sponsored the F1 Academy.

The partnership celebrates strength, confidence, and the power of self-belief, values shared by both Charlotte Tilbury and the F1 Academy. With the shared mission to empower the next generation of women to chase their dreams, this partnership feels like more than just branding. It is a movement.

Results:Sponsorships in F1 have jumped from $2.87 million pre-pandemic to $5.08 million today.

• Kenapa Harus Peduli?
  • Opportunity: 41% of F1’s audience is female. Thanks to Netflix’s Drive to Survive, what started as casual watching has turned into real community. Charlotte Tilbury saw that shift and jumped in, not just to be present, but to truly connect.
  • This partnership is not just about brand presence; it represents a long-term investment in female empowerment within male-dominated spaces. Much like Dove’s iconic Super Bowl campaign that redefined beauty standards, Charlotte Tilbury is using F1 Academy as a platform to amplify its brand values in a bold and culturally relevant way.

Images Credit: Kompas

Lifestyle: Atie Nitiasmoro: Redefining Tradition Through Kebaya – Kompas

Meet Atie Nitiasmoro, an Indonesian kebaya enthusiast and advocate committed to preserving and promoting the cultural heritage of the kebaya. In line with National Kebaya Day on March 24, she and four co-authors released a book titled “Kebaya Kaya Gaya: Selaras Mengikuti Zaman.” The book explores the diverse styles of the kebaya, highlighting its evolution and continued relevance in today’s fashion landscape. It aims to show how the kebaya can gracefully adapt to modern times while maintaining its cultural roots.

Kenapa harus peduli?

• Changing the narrative: Batik and kebaya are not just fabrics, they’re expressions of identity for Indonesian women. During her time living abroad, Atie Nitiasmoro continued wearing kebaya, even for something as simple as picking up her children from school. Her choice often invited questions, with people calling her old-fashioned. But that’s exactly the point she’s trying to make: wearing kebaya is not about clinging to the past, it’s about being proud of one’s heritage.
  • The mockery she faced only highlights how much work is still needed to shift public perception. Through her story and her book, Atie is reframing the kebaya, not as something outdated, but as a symbol of confidence, culture, and continuity.
  • Relevancy di zaman now: In a world where trends come and go, staying rooted in your identity is powerful. Atie’s journey reminds us that tradition doesn’t have to be sacrificed for relevance, it can evolve, adapt, and still be proudly worn today.

Kata Untuk Hari Ini:
Stratospheric

• Definition: Relating to the earth’s atmosphere above the troposphere
• Informal Use or How Gen Z use it: High/ Next level / Insane / Fire
  • E.g My energy today? Stratospheric = Another level

Quotes of The day: How to Have a Good Effective Communication with Jefferson Fisher

The Diary Of A CEO: The Speaking Coach: The One Word All Liars Use! Stop Saying This Word, It’s Making You Sound Weak!

• Replacing “sorry” with gratitude: Instead of starting emails with apologies like “Sorry for the delay,” try with “Thank you for your patience.” This approach fosters a more positive tone.
• Reducing filler words: To speak more confidently, minimizing the use of “like.” For example, replacing “I was, like, thinking…” with “I was thinking…” or “because” makes speech more assertive.
• Who is the person behind the words: You can’t just pour water into a full cup. You have to get curious about who’s behind the words. The person you see isn’t always the person you’re talking to. You may be speaking to them now, but their words carry the weight of everything they’ve lived, felt, and thought.
• Slowing your words down: Slowing down your speech allows the other person time to process and connect with your message.