Image Credit: Pinterest

Advertising: Zuckerberg’s Plan to Rewrite the Ad Industry with AI – The Verge

Mark Zuckerberg’s vision of introducing “Infinite Creative” is set to reshape the entire advertising game. Here’s how he puts it:

• “Tell us what you want to sell, connect your bank account, and we’ll do the rest — create the ads, target the right people, measure the results, and even help complete the sale, all using AI.”

This means Meta aims to become a one-stop shop, replacing the need for agencies, creative teams, and media buyers. Zuckerberg wants Meta to own the entire advertising funnel, from creative to conversion, all powered by AI, with no human middle layers needed. If Meta pulls it off, the ad landscape won’t just shift, it will need to reshape. Big brand agencies will push back hard, while small businesses will rush in.

• Kenapa harus peduli?
  • Advertising agency will be automated – Knowing that Infinite Creative is still the beginning, but this can shift how advertisers own control of creative, targeting, and measurement as Meta will basically create and give them data for brands. The agency role can get smaller.
  • Security risks – Connecting your bank account and giving Meta the control is not only a question but will our data be leaked for this? Anything digital can be hacked and accessed by people who can.
  • Definition of “creative” will change – We know how AI can’t create something truly creative but it can learn and make something from the data. I think it will be interesting to see how “Infinite Creative” creates based on the data.
  • This whole thing is scary but… Knowing that it makes targeting ads more efficient and probably less costly.

Image Credit: Kompas

Technology: Here’s Samsung’s Strategy to Attract Indonesian Consumers – Kompas

According to Canalys, Samsung holds 18.8% of the global tablet market. Looking ahead, 52% of tablet makers expect shipments to rise in 2025, 32% foresee stability, and only 16% anticipate a decline. In Indonesia, Samsung sees a chance to grow its market share with the launch of the Galaxy Tab S10 FE and S10 FE Plus. Their strategy to attract Indonesian consumers includes:

• Target young users – especially students and first jobbers
• Offer affordable mid-high range tablets – They are priced affordably but come with complete features, including an S Pen, AI-powered Circle to Search by Google, and improvements in Samsung Notes
• Position tablets as versatile tools – for both study and work, making them appealing to a broader audience beyond entertainment.
  • Kenapa harus peduli?
    • Technology becoming more accessible: With companies like Samsung making technology more affordable, innovation to think critical is within reach for more people.
    • Market saturation: Samsung’s expansion may lead to market saturation, pushing smaller local players out or forcing them to innovate quicker to keep up. Advertising will play a pivotal role in ensuring that Samsung’s devices stand out from the competition, emphasizing unique features
    • Changing consumer behavior: As tech becomes more affordable, consumer behavior shifts. People are upgrading devices more frequently, which can drive economic growth but also increase consumption.
    • Environmental impact: More electronic products mean more waste. The rapid release of new devices contributes to the growing problem of electronic waste (e-waste), which has negative environmental effects.

Courtasy of Youtube: Mediashotz, titled “Vivo ‘jealousy, jealousy’ Smartphone Addiction Campaign”

Advertising: Vivo ‘jealousy, jealousy’ Smartphone Addiction Campaign – More About Advertising

Vivo’s recent TVC opens a conversation about phone addiction and finding balance in our digital lives.

Mariana Sá, Co-CCO at Africa Creative, says: “We believe brands must be part of the solution by elevating the dialogue around tech and self-esteem. Our work also represents a strategic step in positioning Vivo as an active voice in promoting the conscious use of technology.”

• Kenapa harus peduli?
  • It centers on a real problem – Phone addiction and its impact on younger audiences’ mental and physical health is a widely discussed issue. The campaign sparks dialogue about how connection and balance can address it.
  • A bold move from within the industry – As a phone company, Vivo acknowledges its role in the problem and chooses to address it head-on. This bold stance builds emotional credibility and trust.
  • It stays relevant – The campaign taps into cultural relevance, aligning with consumers’ growing concerns about digital wellbeing.

Kata untuk Hari ini :
Lynchian

• Surreal or eerie. When someone says “this is lynchian”, this means that it feels strange in a way that is both familiar and disturbing at the same time.

Quotes of the Day :

“We often feel that by being unique, we’re doing the authentic thing, the non-conformist thing. But actually, it’s very interesting to posit it the other way and say that maybe we need to be looking not for our uniqueness, but for our sameness” – Michelle Santiago Cortes

• Kita sering merasa bahwa dengan menjadi unik, kita sedang menunjukkan keaslian dan menunjukan sesuatu yang umum atau biasa. Tapi menarik jika kita membalik cara pandangnya: mungkin yang perlu kita cari bukan keunikan kita, melainkan kesamaan kita.