In the US, we call it window shopping. In Indonesia, it’s called “Rojali”, short for Rombongan Jarang Beli, which translates to “a crowd that rarely buys.” It describes a growing trend where people flock to malls or online platforms, browse endlessly, but rarely complete a purchase.

• Kenapa Harus Peduli?
  • Major Shift in Consumer Behavior – What we’re seeing with the Rojali trend is not laziness. It’s intentional. People are still engaging with products, just not buying immediately. They browse, compare, wishlist, and wait.
  • A Change in Decision-Making Patterns – With The top-performing categories on Ecommerce spending are Fashion & Accessories (16.3%) and Health & Beauty (14.3%) reveal that shoppers are still emotionally driven. How do you win when you’re only getting added to cart?
  • Moving Ahead – Inflation might be looming, but let’s not dwell on the problem. Let’s focus on the opportunity on how brands can still thrive, even in the Rojali era.
    • By leaning into smart marketing strategies that build trust and urgency. Think discounts, authentic reviews, and user-generated content that make people feel confident clicking “Buy Now”. In today’s market (A.K.A Rojali Era), conversion isn’t just about the product, it’s about whether your brand feels worth it, today, tomorrow, or whenever they finally decide to check out.

Courtesy of Pixabay

International: Are Autonomous Driving Cars Next After the EV Phase? – Morning Brew

Our roads were built for people. But what happens when machines start driving? Mercedes-Benz is already taking small steps toward the future by adding special lights to the outside of its test vehicles to signal when the car is being controlled by a computer. It’s a simple gesture that builds trust and transparency on the road, but it might just be the beginning of a bigger shift #Reimagine

• Kenapa harus peduli?
  • The Traffic System Is Changing – In places like California, Nevada, and Germany, small changes are already happening. From smarter traffic lights to external signals on test vehicles, we’re beginning to lay the groundwork for a new kind of driving experience.
  • Our Attention Span Is Becoming Shorter -This isn’t just about cars being better for the environment. It’s about how they’re becoming smarter, more efficient in helping us navigate a world where human focus is getting shorter by the day.
  • Moving Ahead – We might not fully see autonomous driving cars in Indonesia soon, knowing we’re still currently in the EV phase, the next big leap could be adapting our roads to match the limits of human focus. It’s no longer just about how well we can drive, it’s about how well the system can drive for us.

Courtesy of Pixabay

Climate: Your Grocery Bill Is Getting More Expensive? You Can Thank Climate Change – Kompas

A global study led by Maximilian (Max) Kotz reveals that extreme weather triggered by climate change is driving up food prices worldwide.

• Kenapa harus peduli?
  • It’s Happening Around The Globe – From vegetable prices surging in California due to heat and water shortages, to a 70% spike in cabbage prices in South Korea, rice jumping 40% in Japan, and cocoa skyrocketing 280% in West Africa, we’re not talking about isolated events anymore, we are talking global.
  • Domino-kind-of-effect
• Climate change triggers extreme weather -> Extreme weather disrupts crop yields -> Lower agricultural output causes supply shortages -> Food prices spike globally -> Economic stress like on households, inflation, and even social instability in some regions
  • Can One Country Survive On Its Own? Maybe that’s why leaders like Donald Trump and Xi Jinping are pushing for stronger domestic food production.
    • Can any country truly stand alone in a world where everything is interconnected? Especially when our food habits are becoming more diverse by the day? P.S. Where are my matcha and oat milk lovers at?
  • Moving Ahead – What once felt like “someone else’s problem” is now a serious global wake-up call. This is an economic and social crisis that threatens global food security and raises the cost of living. Thanks to voices like Greta Thunberg, we’re finally beginning to confront the deeper reality of what the climate crisis truly means.

Quotes of The day:

From IG: @Wisdoomer_

Isn’t it confusing how every person we meet carries a piece of us with them?

Some will remember your kindness. Others, only the mistakes you made. To some, you’re unforgettable.

To others, barely a memory.

But the version of you they carry isn’t the real you

it’s shaped by their memory, their feelings, their fears.

And what’s confusing is,

those versions will live on forever even if you change.

Because if you spend your life trying to change how they see you, you’ll forget how you see yourself.

And so, pieces of you

live in stories you’ll never read,

in versions of you you’ll never meet.

So stop trying to fit into a version you never chose.

At the end of the day,

The only version of you that matters is the one you choose to be not the one they decided to see.