Courtesy of Netflix

Advertising: What Netflix Acquisition Means to You – Netflix

Netflix’s takeover of Warner Bros is one of the biggest consolidations since Disney bought FOX in 2019, reshaping Hollywood movie distribution, the landscape of the job market and movie streaming services.

• Kenapa Harus Peduli?
  • What It Means for Advertising – It accelerates three things for advertising agencies: a streaming first media strategy, IP driven brand storytelling, and data personalized creative. When platforms merge, audiences concentrate and attention becomes even more valuable.

○ Endless Content – By acquiring Warner Bros’ film and TV assets, Netflix gains control of a huge library of iconic IP (Harry Potter, Lord of the Rings and White Lotus etc.) global distribution power, and gives the platform long-term ownership of this content instead of relying on licensing agreements.

○ Moving Ahead – With a century-sized catalog and the world’s largest streaming platform combined, Netflix gains major influence over what gets made, how it’s distributed, and who gets to produce it.Is the industry moving toward a single studio–streamer dominating the entire filmmaking industry? 

Fashion: Skims Went Live on TikTok – Marketing Dive

Kim Kardashian, a public figure and co-founder of Skims (known for apparel and shapewear), went live on TikTok with Khloé Kardashian, Kris Jenner and Snoop Dogg, hosting a 45 minute livestream branded “Merry Kimsmas,” dropping exclusive deals in real time.

• Kenapa Harus Peduli?
  • Real Time Interaction – By utilizing TikTok as a tool to promote Skims, it creates a direct conversation between Kim Kardashian and her fans. TikTok Live is no longer just entertainment, but a direct commerce engine. Consumers are conditioned to buy while watching, not after.

○ Urgency to Purchase – The call-to-action offers, like discounts or bundles fit perfectly with livestream culture. Although TikTok Live is not new, what Skims is doing is establishing a new trend that big fashion brands are avoiding.

○ Moving Ahead – Is the future of retail going to shift from scrolling to livestream shopping? Where purchases happens in real time, pushed directly by celebrities and brands on TikTok Live?

Courtesy of Instagram @goodwipes

Culture: Are Brands Tapping Into Micro Moments? – Instagram

Everyone keeps talking about “micro-moments,” but what does it actually look like in the real world? Well, a perfect example is when Goodwipes became the official bathroom sponsor of Diplo’s Run Club. 

• Kenapa Harus Peduli?
  • The Cultural Impact– The Running club itself represents a niche moment where attention is high and competition is low. Moreover, it’s more targeted to specific audiences, delivering more loyalty and conversation. 

○ Giving Context and Moving Away from Hard Sell – Although brands still aim for profit from these events, they don’t push it directly. Instead, they show why their product naturally fits and enhances the activity. When runners feel the product supports their performance or recovery, the purchase becomes emotionally justified.

○ Moving Ahead – Running clubs are one of the niche micro moments that create lifestyle-driven communities, meaning that brands can attach themselves to that identity instead of interrupting it. 

Kata Untuk Hari Ini:

Character-Led Branding

• When a brand builds its identity around a character instead of a logo or tagline. So instead of selling the common facts, it becomes about how the character thinks, behaves, reacts, and invites you into their world. ○ Duolingo, the green owl with personality.

Quotes of The day:

“If it’s important to you, you’ll find a way. If not, you’ll find an excuse.” – Jim Rohn

• Meaning that if you really want it, excuses disappear. If you don’t, excuses multiply.
  • Jika itu penting untukmu, kamu akan mencari cara untuk meraihnya. Jika tidak, kamu akan mencari alasannya.