Courtesy of Pixabay
SiriusXM is Upgrading its Advertising Game – CNBC
SiriusXM, an audio company long known for its commercial-free content, is launching its first ad-supported plan called SiriusXM Play, priced at $7 per month for in-car listening and streaming.
- Kenapa Harus Peduli?
- The Industry Is Shifting – SiriusXM has been around longer than Apple Music and Spotify, with 90% of its revenue coming from in-car listening. But they’ve been losing subscribers, and by offering new options, they’re aiming to keep loyal customers while attracting new ones.
- Aiming for the Same Goal – To get users to commit to a monthly plan.
- How can your company be different when your competitors are offering the same deal? Could exclusive content with artists be a differentiator? Or maybe a smoother, more seamless experience?
○ Moving Forward – How well does your business fit into today’s advanced technology without losing its core identity? Audio platforms thrive on delivering a seamless experience, but the challenge is adapting quickly while keeping the loyal subscribers. If monthly subscriptions drive revenue, how can advertising play a role when more users are willing to pay for ad-free tiers?
Courtesy of Pixabay
Financial: QRIS is Expanding to Japan, and What It Means for Indonesia – Kompas
Starting August 17, 2025, QRIS will be accepted for transactions in Japan. Japan will become the latest country to join the QRIS network, alongside Indonesia, Malaysia, Singapore, and Thailand.
- Kenapa Harus Peduli?
- A Huge Milestone for Indonesia – The expansion of QRIS doesn’t just make cross-border payments easier, it has the potential to reshape economic dynamics across ASEAN. By enabling payments abroad directly in rupiah, QRIS quietly increases the currency’s international circulation and reduces reliance on the US dollar for small-scale trade and tourism. Over time, this could give Indonesia subtle but meaningful soft power in regional finance and hopefully, the world.
- Convenience – QRIS removes third-party intermediaries, allowing Indonesians to pay abroad in rupiah without exchanging currency. This strengthens the position of Indonesians engaged in global trade, making cross-border transactions faster, simpler, and more cost-effective.
○ Moving Forward – With QRIS already making payments simpler, what’s next for financial institutions? Are we pushing boundaries for seamless, convenient, and secure transactions, or driving more spending and borrowing?
Courtesy of Pixabay
Social Media: Lawnfluencers Are Making Names in the Creator Economy – Morning Brew
Lawnfluencers are gaining popularity on social media, especially on YouTube, where one of the channels like The Lawn Care Nut have attracted over 580,000 subscribers.
- Kenapa Harus Peduli?
- What This Means – This highlights how diverse the influencer economy has become. There’s truly a community and content creator for almost every interest or activity, even lawn care. It shows the power of niche audiences and how influencers can connect deeply with specific groups.
- Touching on the ASMR – The ASMR lawnfluencers add another layer by offering relaxing, sensory experiences around lawn care, from mowing sounds to garden transformations. This type of content appeals to viewers who enjoy calming, satisfying videos, showing how diverse content formats can engage audiences.
○ Moving Forward – Indonesians can easily embrace this trend by sharing practical, locally relevant content, like how to cultivate rice or grow ginger. By focusing on informative and culturally meaningful topics, we can help grow niche communities and strengthen Indonesia’s influencer economy.
Kata-kata Untuk Hari Ini:
Influencer Archetype
- Types of influencers grouped by their content or style of their videos ○ E.g ASMR, The Lifestyle Guru, or the Advocate etc.
Quotes of The day:
When everything feels uncertain, focus on what you can control
– It’s a reminder that instead of dwelling on ‘what ifs’ that cause anxiety and instability, you can focus your energy on actions within your ability.
