Fashion: Hermès Continues to Invest in Artists to Elevate Its Digital Experience – Domus Web

Last month, Hermès collaborated with illustrator Lina Merad to redesign its website, marking a new chapter in its artistic digital experience. This follows its 2025 collaboration with multiple contemporary artists who introduced illustration and animation into the house’s digital storytelling.

• Kenapa Harus Peduli?
  • Fashion is seasonal, but art is timeless. By collaborating with young artists, Hermès positions itself not just as a product maker, but as a cultural platform, allowing the brand to exist beyond trend cycles.

○ Invest in human imagination – At a time when many fashion brands are turning to AI generated visuals, Hermès continues to invest in human imagination. By working with artists and illustrators, the house reinforces creativity as something crafted rather than computed, strengthening its narrative around creative voice.

○ Moving forward – Hermès aligns itself at the intersection of craft and art. Each collaboration brings a distinct artistic signature, enabling the brand to evolve without losing its identity and reinforcing its originality built through meaning, not just being on trend

Culture: When Adidas Serves Pasta for Runners – CampaignME

Adidas is serving pasta ahead of Dubai Marathon weekend. This shoe shaped pasta turns carb loading into a branded experience.

• Kenapa Harus Peduli?
  • Adidas is investing in lifestyle – Carb loading is one of running’s oldest rituals. By turning it into an aesthetic, shareable experience, Adidas transforms a functional habit into a lifestyle moment.

○ Tapping on the journey – Adidas shows up before runners reach the starting line. This signals that performance is shaped not only by gear, but by preparation.

○ Moving ahead – This reflects a broader shift where sports brands are moving beyond product performance into everyday behaviors. By embedding itself into rituals, Adidas positions itself not just as a performance brand, but as a companion to the running lifestyle.

Fashion: When Lacoste Brings Back the Nostalgia – Instagram @lacoste 

Lacoste taps into spinning energy reminiscent of Beyblade, the nostalgic childhood toy, to launch its new sneakers centered around the Spinor as a symbol of motion, impact, and transformation.

• Kenapa Harus Peduli?
  • So what? Lacoste is a well established heritage brand that has faced growing competition from newer, more culturally current labels. Tapping into nostalgia is not a bad idea as it can help the brand reconnect with audiences who grew up with it, while also engaging younger audiences in a more relatable way.

○ The visual – It may be AI generated or CGI, but the post has reached 2.4 million views. This suggests that this type of content is effective in driving engagement and interaction on Instagram.

○ Moving Forward – It shows that interactive content works, demonstrating how nostalgia and imagination effectively drive audience engagement on Instagram.

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Kata Untuk Hari Ini: Brand Moats  

• When customers stay loyal even when they are cheaper or better products in the market.
  • E.G Yakult that continues to be trusted by families because it has “good probiotics” 

Quotes of The day:

You can’t go back and change the beginning but you can start where you are and change the ending – C.S Lewis

• Kamu tidak bisa kembali dan mengubah awal, tapi kamu bisa mulai dari tempatmu sekarang dan mengubah akhirnya.