Advertising: Sabrina Carpenter Wanted a Pringles Man, Not Boys – Youtube 

During the Super Bowl LX 2026, Pringles aired a 30 second ad starring pop singer Sabrina Carpenter. The spot opens with her wishing for a man, only for the Pringles mascot to come to life as she builds him from chips. The fantasy is quickly shattered when fans rush in and eat him, with Sabrina joining along. The ad ends with the iconic line, “Once you pop, the fun don’t stop.”

● Kenapa Harus Peduli?

○ Public Response – The ad has received a strong positive reaction since it aired on YouTube. One viewer even commented, “I can’t believe I just willingly watched an ad.” This shows how celebrity collaborations can make a real impact and capture audience attention.

○ The Duo That Works – Many of Sabrina Carpenter’s songs explore love and relationships, making her playful and relatable. Paired with the Pringles mascot’s whimsical maturity, they create a humorous duo that fits the brand’s quirky, lighthearted vibe.

○ Moving Forward – With a 30‑second Super Bowl spot and Sabrina Carpenter’s massive following, Pringles is aiming for social media buzz while staying top of mind as a fun snack people enjoy while watching TV.

Advertising: Travel Brands Will Behave Like Retailers – The Drums

Steward Smith, Managing Director for the Middle East and Africa at Sojern, a global travel marketing platform, predicts that in 2026, travel brands will start selling media space, data partnerships, and their own media networks. 

● Kenapa Harus Peduli?

○ How Amazon Is Changing the Ad Game – Audience is gold. While selling products, Amazon learned that it could also leverage its platform to sell insights, media, and access to its ecosystem. That audience intelligence became just as valuable as the products themselves.

○ What About Travel Brands? When someone books a honeymoon, a work trip, or a family holiday, it is never a coincidence. These are emotional, contextual, high value moments. Each search, booking, and itinerary signals intent, life stage, priorities, and mindset. Travel is not just a transaction. It is an ecosystem of decisions, emotions, and timing.

○ Moving forward – Travel is no longer just about destinations. It is a commerce and media ecosystem that brands can leverage. As more ads enter this space, audience attention will shrink. So how does your brand stand out?

Advertising: Hims & Hers’ New Ad Shows You How to Live Like the Rich – Youtube

During Super Bowl LX 2026, Hims & Hers, a wellness and telehealth brand, aired a 60‑second ad opening with the bold line, “Rich people live longer.” The spot highlights how wealth affects healthcare access before asking, “So why don’t you?” showing that anyone can take control of their health with Hims & Hers’ personalized care.

• Kenapa Harus Peduli?
  • Social Commentary – At a time when rising healthcare costs worry many middle-class Americans, the ad’s message resonates as both a critique of the system and an invitation to take control of one’s own well‑being.

○ The Ad has that FOMO Hook – By showing viewers a world of wealth, privilege, and access, the ad implies, “You don’t have to be rich to get some of this.” It leaves the audience with a clear action, as they can take control of their health using Hims & Hers as the tool to get there.

○ Moving Forward – The ad shows how social commentary can create a sense of FOMO, which Hims & Hers taps into to deliver an actionable message. By highlighting what people are missing, the brand gives viewers a clear way to take control of their health, aligning with its mission, while using the Super Bowl stage boosts both reach and cultural relevance

Kata Untuk Hari Ini:

Cheugy  

• Gen Z term that is outdated or when somebody trying too hard
  • E.g Those influencers are too cheugy

Quotes of The day:

“What we fear doing most is usually what we most need to do.” – Tim Ferriss

• Apa yang paling kita takutkan untuk lakukan biasanya justru hal yang paling kita butuhkan untuk lakukan.