Technology: Indonesia Restricts Social Media Access for Children Under 16 – INP
Starting November 2026, Indonesia will restrict children under 16 from accessing high risk digital platforms. The regulation comes from Ministerial Regulation No. 9 of 2026 issued by the Ministry of Communication and Digital.
● Kenapa harus peduli?
○ Legal Scope. Policymakers are increasingly worried about child safety, political pressure and global regulatory trends. The concept is similar to how the UK regulates platforms under the Online Safety Act 2023. The goal is to reduce risks such as cyberbullying, online grooming, and harmful algorithm driven content.
○ Your ads may have a smaller audience – With under 16 users restricted, platforms could see fewer young users. This may reduce impressions for brands targeting teenagers and shift advertising budgets toward older audiences.
○ Moving Ahead – Teenagers are known for finding workarounds and the long term behavioral impact is still unclear. If younger audiences become harder to reach on social platforms, will brands rethink how they build attention and culture beyond the algorithm?
Advertising: Social Media Users in Indonesia Hit 180 million – Marketing Interactive
The latest report from We Are Social and Media, a global research company that tracks social media and digital trends, shows Indonesians’ social media audience continues to grow, rising 26% year over year and hitting 180 million, which is 62.9% of the nation’s population.
● Kenapa harus peduli?
○ Adaptation – Great news for advertisers already leveraging digital analytics and affluent marketing in their campaigns.
○ Targeting – A bigger audience means more opportunities to reshape the Indonesian market and explore niche segments.
○ Moving Ahead – Technology cannot be ignored. The rules of the game are being rewritten, and this is a huge opportunity for agencies to innovate and lead in the digital space. At the same time, agencies cannot ignore how evolving policies will continue to shape how brands market their products.
Advertising: How Regulations Continues to reshape Indonesia’s Digital Advertising – ANTARA NEWS
Indonesia is continuously tightening regulations across social media platforms, including rules affecting minors and vape advertising.
- Kenapa harus peduli?
- Legal Scope. This is not entirely new. The regulation is part of a stricter continuation of Law No. 17 of 2023 on Health and Government Regulation No. 28 of 2024, which strengthen controls on tobacco and electronic cigarette promotion.
○ Reshaping advertising in the modern ecosystem. Advertising that appeals to youth may face tighter restrictions, and influencer sponsorships or affiliate promotions related to vape products could be reduced on platforms such as Instagram and TikTok.
○ Moving Ahead – This aligns with global health initiatives like WHO’s MPOWER strategy, which monitors, protects, offers, warns, enforces, and raises awareness.
■ With accessibility driving vape use, will we see fewer vape products in Indonesia’s convenience stores?
Kata Untuk Hari Ini:
Chopped
- A Gen Z slang word means someone who is not bad.
- E.G Her outfit is chopped
Quotes of The day:
“Crying doesn’t indicate that you’re weak. Since birth, it has always been a sign that you’re alive.” – Charlotte F
- What we see as fragility doesn’t always mean it’s bad. It just means you are capable of emotion, and that is what makes you human and resilient.
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