Entertainment: Your Next Favorite Artist Might Be AI – Techloy
Xania Monet, an AI-generated artist, just got signed by a multi-million record deal for $3 million.
● Kenapa Harus Peduli?
○ Is This The Beginning? Her music hit Billboard’s Emerging Artists list and even scored No. 1 on R&B Digital Song Sales with “How Was I Supposed to Know.” Could this mean we’ll see an AI artist live show soon?
○ Redefining Authenticity or A Legal Issue? – Xania was created by Nikki Jones, who uses the generative music platform Suno to transform her poetry into full AI-generated songs. But Suno itself is facing copyright lawsuits, which is why many big labels stayed out of the bidding war despite the hype.
○ Moving Ahead – Popular artists including SZA, Chloe Bailey and Kehlani have openly criticized the concept, with many people pointing out that Xania’s voice sounds eerily similar to Beyoncé. The debate now isn’t just about AI in music, but what authenticity means in a world where technology can create a Billboard hit in days.
Courtesy of Spencertv.com
Advertising: Samsung Turns Their Smart Fridges Into Ad Screens – Android Authority
Samsung is testing a pilot program that adds ads to some Family Hub smart fridges in the US, saying it’s meant to ‘enhance everyday value.
● Kenapa Harus Peduli?
○ Another Stream of Revenue for Samsung? Smart devices aren’t just tools anymore, they’re becoming billboards. The problem is, once ads are targeted to you, it’s hard to actually opt out of cookies. Am I right?
○ Subscription vs. Ad-supported Models – If ads started to show in these devices, consumers may need to pay more in order to have ad-free, is the real price of smart tech your wallet or your attention?
○ Moving Forward – Any screen on any device can now be used to show ads. If Samsung or Apple owns the screens, do they also control what ads we see, what brands get access, and what messages dominate our daily lives? Feels a bit like a monopoly, doesn’t it?
Courtesy of Doordash
Advertising: Cardi B x DoorDash: Music Meets Delivery – Doordash
On September 19, Cardi B released her highly anticipated second studio album, Am I The Drama? To celebrate the launch, she teamed up with DoorDash, allowing fans to purchase the album directly through the app.
● Kenapa Harus Peduli?
○ An Epic Collab – This collaboration shapes DoorDash’s brand persona, positioning the platform as playful, trendy, and in touch with pop culture.
○ Tapping Into the Cardi B’s Community – Fans get a sense of exclusivity and closeness, turning a simple food delivery app into a portal for music engagement and fan culture.
○ Moving Ahead – This is another example of tech and music colliding. DoorDash and Cardi B are turning everyday interactions into unforgettable experiences, with a splash of sass, of course!
Kata Untuk Hari Ini:
HyperPersona
When a brand or campaign collaborates with celebrities to create ultra-personal, humanized connections with their audience.
- For example: Cardi B x DoorDash collab makes fans feel like the brand is “closer” to them because it leverages a celebrity they love.
Quotes of The day
A quote from The Alchemist by Paulo Coelho:
● When we strive to become better than we are, everything around us becomes better too.
○ Ketika kita berusaha menjadi lebih baik dari diri kita saat ini, segala sesuatu di sekitar kita juga menjadi lebih baik.
