Technology: Google Search Goes Real-Time with AI – Google

Google has rolled out Search Live, an AI-powered feature that lets users use voice and camera together to get real-time answers, including spoken responses, web links, and recommendations.

● Kenapa Harus Peduli?

○ Changing the SEO & Digital Marketing Game – Brands can’t rely on keywords alone anymore, they need to optimize for multimedia (voice and camera) and natural language to stay visible.

○ Improving User Experience – Google wants this feature to feel human-like meaning that they want the user interaction to be seamless, and hands-free experience 

○ Moving Ahead – We’re beginning to see how voice will play a bigger role in promotion. With AI already taking over voice interactions, this feature makes me wonder if the next generation might lose touch with language as everything shifts toward visuals and away from writing. Am I right?

Courtesy of Marketing Interactive

Advertising: CHAGEE and POP MART Bring Hacipupu Magic to Southeast Asia – Marketing

CHAGEE, a modern tea brand, is teaming up with POP MART to launch a new drink and limited-edition merch across Singapore, Indonesia, and Thailand, aiming to attract a younger, culture-driven crowd.

● Kenapa Harus Peduli?

○ From Buying Tea To A Trendy Experience – Activities like tea tasting, photo spots, tennis games, and merch customization are designed to make it memorable and Instagrammable #HelloFOMO

○ Product Focused Aims To All –  CHAGEE is not just launching a new drink called Green Grape Milk Tea, they’re also highlighting that it uses real grapes and green tea with a non-dairy milk option. This aligns perfectly with the current wellness trend.

○ Moving Ahead – This collaboration works well not just because it’s a fun idea, but also because it strengthens the connection with their loyal fans, who can now engage with the brands in real life. The limited-edition products and offline experiences fuel the hype even further, making it a strong omnichannel strategy that blends online buzz with offline excitement.

Tech: Catphishing Targets Professionals On LinkedIn – CNBC 

A mix of catfishing and phishing, catphishing is the latest online scam where fraudsters use AI-generated identities to pose as real professionals and target platforms like LinkedIn.

● Kenapa Harus Peduli?

○ Forget Love, It’s Your Professional Identity – Scammers are pretending to be a colleague, recruiter, or professional contact using fake photos from Google and AI to lure victims in.

○ How to Avoid – Thanks to AI, it can also help us detect if the photos are fake or not. Using tools like Google Reverse Image Search, we can check to see if their profile photo exists elsewhere.

○ Moving Ahead – It’s tough when your profile is already out there and companies expect you to share every detail of your experience. As online scams evolve, it’s more important than ever to set clear boundaries on what personal information you share publicly.

■ The real question now is how to protect yourself when so much of your information is already out there, yet companies expect you to be authentic and unique. How does that work?

Kata Untuk Hari Ini:

Ragebait

• It’s content made to anger people so they react, share, or argue.

Quotes of The day:

From the book Love for Imperfect Things by Haemin Sunim

• I heard the following joke from a monk: A novice monk asks a senior monk, “Is it appropriate for a monk to use email?” The senior monk answers, “Sure if there are no attachments!”
  • Aku mendengar lelucon dari seorang biksu: Seorang biksu muda bertanya kepada biksu senior, “Apakah seorang biksu boleh menggunakan email?” Biksu senior menjawab, “Boleh saja, asalkan tidak ada lampirannya!”